Singapore's Avyan Holdings partners with All About Outdoor to launch PROOH Technologies

In OOH Solutions By M4G Bureau - March 27, 2023

The goal is to “get the market ready for audience buy instead of billboard buy”, states the company

Times OOH bags exclusive 20-yr ad rights at GMR Goa International Airport, Mopa

In OOH News By M4G Bureau - February 13, 2023

“We have deployed a wide range of world-class media options that would cater to the contemporary and modern media objectives of local and international advertisers,” says Shekhar Narayanaswami, President, Times OOH.

JCDecaux in partnership with UNDP to support UN Joint Sustainable Development Goals Fund, underlining its role as a sustainable media

In OOH News By M4G Bureau - January 25, 2023

“JCDecaux has supported major causes for a number of years globally and currently contributes to the promotion of 14 of the 17 SDGs,” says Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux

Dr Anup Dayanand Sadhu, Chief Commercial Manager, South Western Railway to deliver Keynote at South India Talks OOH on Jan 20

In OOH News By M4G Bureau - January 16, 2023

Dr Sadhu heads the Passenger Services initiative of South Western Railway over the states of Karnataka, Goa, Andhra Pradesh, Maharashtra and Tamil Nadu.

Senco Gold & Diamonds invites pitch for media AOR agency

In OOH News By M4G Bureau - January 10, 2023

We are looking for a media planning and buying agency partner who can help us achieve our marketing goals and reach our audience effectively, says Suvankar Sen, MD & CEO, Senco Gold & Diamonds

Launch of Mopa International Airport in Goa another boost for airport media biz expansion

In OOH News By M4G Bureau - December 12, 2022

Inbound tourism will be a growth lever for ad business

Can this 3M pilot project on liner waste recycling become an industry practice?

In Research By N Jayalakshmi - October 07, 2022

A white paper by graphics major 3M pilot documents the processes and results of a pilot project initiated by the company. It highlights the why’s and how’s of recycling liner paper waste, a key element in large format graphics applications. The liner waste is potentially hazardous when dumped in landfills or incinerated. Liner recycling initiatives need to be scaled up to involve the entire ecosystem to make a meaningful difference.

96% of marketers in the US achieved RoI Goals with OOH campaigns: OneScreen.ai study

In Research By M4G Bureau - September 15, 2022

78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly revenue increase of 50%

Vritti iMedia on eco-drive at 500+ bus stations

In OOH News By M4G Bureau - June 27, 2022

Vritti partnered with state transport corporations in Maharashtra, Punjab, Haryana, Karnataka, Rajasthan, Himachal Pradesh and Goa for the 10-day activity.

MOOH metrics specialist StreetMetrics goes past 1 billion miles of ads

In OOH Solutions By Rajiv Raghunath - May 19, 2022

“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.