Vistar Media upgrades its DSP to offer more insights & visual support to build stronger campaigns

In Digital OOH By M4G Bureau - March 28, 2024

“We’re constantly pushing our brand and technology forward,” says Michael Provenzano, CEO, Vistar

JOAN Co-Founder & CCO Jaime Robinson to chair 82nd OBIE Awards

In OOH News By M4G Bureau - December 12, 2023

"This year's juror panel of seasoned industry executives are moving our industry forward day in and day out through their exemplary work and leadership,” says Anna Bager, President & CEO of OAAA

‘Digitisation, transit infra expansion, automation: key growth drivers’

In Viewpoints By Rajiv Raghunath - August 14, 2023

Shekhar Narayanaswami, President, Times OOH shares his thoughts on Indian OOH’s transformative journey and the way forward in an interview with Rajiv Raghunath.

Outdoor Advertising Convention (OAC) 2023 gets underway at Manekshaw Centre in Delhi

In OOH News By M4G Bureau - July 28, 2023

The 17th edition of OAC kicked off today in Delhi at the Manekshaw Centre with two days of talks and discussion on avenues to drive the OOH industry forward.

Driving India’s DOOH revolution forward

In OOH Solutions By M4G Bureau - July 22, 2023

M4G spoke with Xtreme Media and Aura Digital as they prepare to present their innovations at the upcoming OOH Expo in Delhi.

“Investing in OOH media has allowed us to reach wider audiences and create a larger impact”

In Viewpoints By Aayush Mohanan - May 30, 2023

Dhimant Bakshi, CEO, Imagicaa World Entertainment, reflects on the company’s 10-year journey, the challenges and the way forward. Excerpts from an interview with Aayush Mohanan

2023 World Out of Home Organization Global Congress set for Lisbon June 7-9

In OOH News By Rajiv Raghunath - November 29, 2022

WOO President Tom Goddard says: "Lisbon 2023 is an opportunity for the industry to look forward and plot our course through a challenging future but one that is full of opportunities”

‘Let’s put pedal to the metal and go fast forward on digital’

In Gallery By - October 27, 2022

Barry Frey, President & CEO of DPAA, shares some of the takeaways from the DPAA Global Summit held in New York on Oct 11, in an interview with Rajiv Raghunath.

Saibal Biswas joins MediBuddy as Head of Marketing

In OOH News By M4G Bureau - June 28, 2022

“The HealthTech space is seeing unprecedented digital transformation and relentless innovation as it marches forward. Looking forward to embracing the new challenge and leveraging my past experiences in creating a distinct identity for MediBuddy,” says Saibal Biswas

‘OOH is a very important touchpoint through which we can reach our consumers’

In Viewpoints By N Jayalakshmi - April 06, 2022

In an exclusive interaction with Media4Growth/Outdoor Asia, Anil Viswanathan, Vice President - Marketing, Mondelez India, a leader in the snacking category, talks about the role of OOH in taking the brand narrative forward, about why the medium must be re-imagined so as to be part of an integrated marketing plan, and more. Presented below are excerpts from the conversation.