Deepa Gupta, VP - West and South, Madison World to join panel discussion on OOH spends in Gujarat markets

In OOH News By Sakshi Sanghavi - April 20, 2024

The panel will direct focus on the pattern of national brands spends in Gujarat markets, engagement of regional brands for OOH, preference scale of DOOH, among others.

‘It’s business as usual in Delhi OOH market’

In Viewpoints By M4G Bureau - April 16, 2024

Pawan Bansal, COO, Jagran Engage says that healthy participation of regional and local brands might have given the impression that share of national brand advertising in this market has come down

‘We liberate OOH firms from tedious reporting & admin burdens’

In Viewpoints By M4G Bureau - April 11, 2024

Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick speaks about the company’s business offerings, mode of client engagement, market outreach and other key factors in an exclusive interview with Rajiv Raghunath, conducted in Cape Town. Edited excerpts:

WOO sets stage for Future Leaders engagement at Hong Kong Global Congress

In OOH News By M4G Bureau - April 10, 2024

WOO members, national associations and sponsors are invited to nominate Future Leaders delegates

Arvind engages Dr Lakshyaraj Singh Mewar of Udaipur as its Brand Ambassador

In OOH News By M4G Bureau - April 03, 2024

This collaboration marks a significant milestone in Primanté's journey, firmly positioning it in the elite class of luxury fabrics.

What automation & programmatic mean for OOH

In OOH News By Rajiv Raghunath - March 20, 2024

Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum

Dawn Rowlands’s blueprint for OOH growth: Innovate, Engage and Collaborate

In OOH News By Rajiv Raghunath - March 19, 2024

Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry

Laqshya Media Group wins exclusive ad rights for Noida International Airport

In OOH News By M4G Bureau - March 01, 2024

“With this partnership with Laqshya Media Group, we're embracing the opportunity to curate an engaging and immersive environment that captivates and engages traveller,” says Christoph Schnellmann, CEO, Noida International Airport

Prime Video addresses the ‘Elephant in the Room’ through a hard-hitting promotion of its Original Series ‘Poacher’

In Campaigns By M4G Bureau - February 23, 2024

The crime series promises to engage audiences with its gripping storyline, shedding light on the extensive scale of ivory poaching

Reckitt partners with OHO Hill Yatra Season 3 in Uttarakhand for Dettol Climate Resilient School project

In Campaigns By M4G Bureau - February 12, 2024

The initiative engaged children and diverse communities across 13 districts of Uttarakhand, reaching over 25,000 students and 43 schools with a digital reach of 2 million