Airdropping into the screens

In Campaigns By Neelambari Kakaraparthi - February 15, 2024

With patriotic-themed movies poised to hit theatres amidst increasing anticipation surrounding elections, Dharma Productions is all set to fly with its ‘Yodha’

Dubai-based DOOH operator Elevision bolts on CGI content offering

In OOH News By M4G Bureau - January 24, 2024

New capability illustrated by a recent DP World campaign

SkyBlue Media transforming bus fleet, bqs advertising in Dubai

In Gallery By - October 25, 2023

Dato’ Manikandamurthy Velayoudam, Managing Director of SkyBlue Media discusses the company’s plan around the latest media acquisition – bus media package awarded by Road and Transport Authority (RTA), Dubai. Edited excerpts of the interview with Vasant Jante and Rajiv Raghunath of Media4Growth

Cheil India secures creative duties for TVS X

In OOH News By M4G Bureau - September 13, 2023

The 360-degree mandate, includes strategy, planning and creative direction two-wheeler EV.

Have a ‘great hair day’ with Sephora in Dubai

In Campaigns By M4G Bureau - September 08, 2023

The cosmetic giant unveiled its latest campaign with an innovative billboard where the visual changes as one drives past it.

Trailer for Shah Rukh Khan-starrer ‘Jawan’ screened on Burj Khalifa

In Campaigns By M4G Bureau - September 01, 2023

As part of the promotional activities, the highly anticipated trailer was showcased on Thursday as the world’s tallest building lit up for the trailer.

Laqshya Media Group expands its agency business in UAE & Gulf, appoints Elie Hankash as Head of Dubai office

In OOH News By M4G Bureau - February 21, 2023

The new Dubai office will serve as a hub for Laqshya Media Group's operations in the UAE and Gulf region, offering a full range of services, including out-of-home media planning, buying, digital solutions, and experiential marketing.

Increase industry collaboration: WOO president Tom Goddard

In OOH News By M4G Bureau - February 17, 2023

Addressing the WOO MENA Forum, Goddard underlined the need for strong trade associations to build sector growth

WOO announces top ‘Sustainability in OOH’ panel for MENA Regional Forum

In OOH News By M4G Bureau - February 03, 2023

The conference will take place during February 15-17 in Dubai.

WOO names OMG MENA’s Elda Choucair as Keynote speaker for WOO’s MENA Regional Forum, Dubai

In OOH News By Rajiv Raghunath - January 10, 2023

Elda Choucair has a 15-year history at Omnicom and was previously COO of OMG MENA