Results For "Digital"
977 News Found
‘OOH is an important channel to connect with corporate audiences’
In Gallery By - January 09, 2024
MediBuddy is the preferred healthcare and wellness partner to 700-800 corporates in India. In keeping with this, the digital healthcare platform requires to create a highly localised awareness of its service offerings. Saibal Biswas, SVP & Head of Marketing, Partnerships and PR, MediBuddy talks about the brand’s OOH approach to building this awareness, in conversation with Rajiv Raghunath.
‘DOOH is giving clients greater options’
In OOH News By Rajiv Raghunath - January 08, 2024
Atul Shrivastava, Group CEO, Laqshya Media Group expects double-digital growth in the current year
Continental Coffee teams up with Platinum Outdoor to deliver an 'Xtra Strong' 3D anamorphic campaign
In Campaigns By M4G Bureau - January 04, 2024
Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
‘Top-of-the-mind recall critical for demand generation, supply management’
In Gallery By - January 02, 2024
Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.
Digital cheer for urban millennials: Honor Smartphone & TagTalk Media's 2-wk holiday fiesta for Honor 90 5G
In Digital OOH By M4G Bureau - December 21, 2023
Campaign has been rolled out in major metros that include Delhi, Mumbai, Bengaluru, and Pune, on 200+ displays
Polygon's Remi du Preez to deliver Science of OOH keynote at WOO Africa Forum
In OOH News By M4G Bureau - December 19, 2023
At Polygon du Preez is building the largest network of programmatically connected digital OOH screens enabling access to an Africa-wide network for media owners, agencies and advertisers
Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing
In Research By M4G Bureau - December 18, 2023
To fund the increased OOH spend, the analysis primarily recommends budget shifts away from TV and digital
“Dynamic displays can save you money”
In Viewpoints By M4G Bureau - December 12, 2023
In the next ‘Insights @ Digital X’ conversation presented by DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries, which just concluded its first edition at the Nehru Centre, Worli, Mumbai, Priyashaa Naayan - CEO and Paras Prakash - COO, of Adarth, share their observations on how technology is shaping the dynamics of branding and advertising.
‘Returns from tech investments is a given’
In OOH Solutions By M4G Bureau - December 11, 2023
Taking the audience through some real life scenarios of front-end technology use in retail and setting them against the context of consumer journey, Bhavin Kothari, CIO & Head of Logistics & Supply Chain, ace turtle, made a compelling case for investing in technology during his workshop on ‘How to map ROI for a tech integrated store environment’ at the DDX Asia expo held in Nehru Centre, Worli, Mumbai, on December 8&9, 2023.
DOOH expert Mac Gangam, President, Shenzhen Atenti Technologies conducts workshop at DDX Asia
In OOH News By M4G Bureau - December 11, 2023
Mac holds a detailed workshop on selecting the best digital display solutions at right price