Central showcases its experiential retail through OOH prism

In Campaigns By Satarupa Chakraborty - January 25, 2017

Central, after rebooting its retail design into HD experiential one, has launched a powerful OOH campaign in Delhi and Bengaluru. Street Talk has executed the campaign in Bengaluru.

TIMDAA to start OOH network at Delhi airport's T2

In OOH News By Satarupa Chakraborty - January 19, 2017

TIMDAA is launching its own network of static and digital OOH media at T2 of Delhi airport while upgrading the existing media network at T3.

Big FM goes live at JCDecaux bus shelters in Delhi with romantic hits

In Campaigns By Satarupa Chakraborty - January 10, 2017

Big FM is promoting their brand among young college and office goers

Supreme Advertising opens three more public utilities in Delhi

In OOH News By Satarupa Chakraborty - January 05, 2017

These utilities, apart from offering backlit advertising media, will offer services like water ATM, SP vending machines for women, certain medical facilities, etc., at a nominal cost along with sharing space with bank ATMs.

US Advertising on course to reach a new high in current fiscal

In OOH News By Satarupa Chakraborty - January 02, 2017

Delhi-based specialist agency US Advertising, in business for 16 years now, is undergoing a major makeover that entails expansion of its brand portfolio, increase in headcount, shift to a new corporate office and launch of a new logo, website and branding collaterals

Campus leaves attractive footprints on Delhi Metro Line 1

In Campaigns By Satarupa Chakraborty - December 27, 2016

Campus shoes is the first brand to wrap the Metro rakes on Line 1

Freecharge goes to town with mobile wallet in times of cash crunch

In Campaigns By Satarupa Chakraborty - December 22, 2016

MOMS Outdoor Media Solutions has planned and executed the campaign, covering key markets Delhi NCR and Mumbai

Union Bank of India steps out to digitally empower senior citizens

In OOH News By VJ Media Bureau - December 20, 2016

The onground activity was ideated and executed by Rapport, the OOH agency of IPG Mediabrands India

Bigger digital walls to adorn more Delhi Metro stations soon

In OOH News By Satarupa Chakraborty - December 20, 2016

DMRC embarks on the digital OOH journey in a big way by introducing more sites in more stations for DOOH along with increasing the sizes of digital walls that are currently available

HT Leadership Summit marks big presence on Delhi OOH canvas

In Campaigns By Satarupa Chakraborty - December 08, 2016

Steadfast Viewcom, the OOH & Experiential unit of Span Communications, was selected to plan and execute the campaign. Only premium mediums with high visibility index ratio were used for the campaign