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2244 News Found

Dawn Rowlands’s blueprint for OOH growth: Innovate, Engage and Collaborate
Dawn Rowlands’s blueprint for OOH growth: Innovate, Engage and Collaborate

In OOH News By Rajiv Raghunath - March 19, 2024

Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry

The Canadian Out-of-Home Awards announces diverse 2024 judging panel
The Canadian Out-of-Home Awards announces diverse 2024 judging panel

In OOH News By Rajiv Raghunath - March 19, 2024

The 2024 Awards will be accepting submissions for campaigns that were launched/active between January 2023 - December 2023.

DS Group's Pulse Candy partners with MOMS Outdoor to celebrate World Compliment Day by honouring Local Heroes!
DS Group's Pulse Candy partners with MOMS Outdoor to celebrate World Compliment Day by honouring Local Heroes!

In Campaigns By M4G Bureau - March 18, 2024

A number of billboards were displayed featuring the late Trilochan Singh Ji (Founder of Veerji Ka Dera), Raji Ashok Ji (Chennai's beloved 'Auto Akka'), Aditya Kumar Ji (aka 'Cycle Wale Guruji'), Anoop Khanna Ji (Founder of Dadi Ki Rasoi), Prince Mehra Ji (known as ‘Birdman’) and Ravi Shankar Ji (Founder of Roti Bank)

Collaborate, innovate, and adapt to the changing landscape: Chris Botha
Collaborate, innovate, and adapt to the changing landscape: Chris Botha

In OOH News By Rajiv Raghunath - March 18, 2024

Chris Botha, Group MD, Park Adv, South Africa drew parallels between the challenges facing the industry and a compelling narrative involving two shoe companies on a Pacific island, urging industry leaders to collaborate and innovate in the evolving landscape of South Africa's media industry.

‘Data-driven strategies are defining how OOH is planned, executed & evaluated’
‘Data-driven strategies are defining how OOH is planned, executed & evaluated’

In OOH News By Rajiv Raghunath - March 18, 2024

Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising

‘The future of OOH will be illuminated with the light of innovation’
‘The future of OOH will be illuminated with the light of innovation’

In Viewpoints By M4G Bureau - March 18, 2024

In an exclusive interview with Media4Growth, Emraan Kureshi, Founder and MD of Active Media Innovations, discusses the imperative shift towards innovative, disruptive OOH advertising, the relevance of an industry platform like DDX Asia and more…

Accent on creativity, collective efforts, fair pricing will augment Africa’s OOH growth prospects: Greg Benatar
Accent on creativity, collective efforts, fair pricing will augment Africa’s OOH growth prospects: Greg Benatar

In OOH News By Rajiv Raghunath - March 15, 2024

Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African markets

Remi du Preez advocates for a pixel-perfect OOH future
Remi du Preez advocates for a pixel-perfect OOH future

In OOH News By Rajiv Raghunath - March 15, 2024

Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.

Azazul Haque, CCO, Media.Monks to Co-Chair OAA 2024 Jury
Azazul Haque, CCO, Media.Monks to Co-Chair OAA 2024 Jury

In OOH News By M4G Bureau - March 15, 2024

In a remarkably distinguished career, Azazul has worked with the top advertising agencies and brands that include Lintas Group, Bates, Publicis, Lowe, Mudra, McCann, Contract, Nescafe, Coke, Nestle Maggi, Domino’s Pizza, Dabur, Maruti Suzuki, Havells, ICICI Bank, Bajaj Auto, Star Plus, Milton, MP Tourism and Rajasthan Tourism.

‘Cape Town successfully balances outdoor signage expansion with preservation of city’s natural and cultural heritage’
‘Cape Town successfully balances outdoor signage expansion with preservation of city’s natural and cultural heritage’

In OOH News By Rajiv Raghunath - March 14, 2024

Ald. Andrews, Deputy Mayor of Cape Town emphasises the pivotal role of OOH in shaping urban landscapes and fostering economic prosperity throughout Africa.

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