The Canadian Out-of-Home Awards announces diverse 2024 judging panel

In OOH News By Rajiv Raghunath - March 19, 2024

The 2024 Awards will be accepting submissions for campaigns that were launched/active between January 2023 - December 2023.

Neil Diamond Musical: A Beautiful Noise to open DPAA Summit in New York on Oct 10

In OOH News By Rajiv Raghunath - September 06, 2023

Broadway has always leveraged out of home and so it is fitting that we once again have an iconic Broadway show: Barry Frey, President & CEO, DPAA

foodpanda rolls out real-time user-generated content in OOH for ‘Live Like a Panda’ campaign

In Digital OOH By M4G Bureau - February 09, 2023

foodpanda invites the public to take inspiration from the carefree nature of pandas and share how they live life to the fullest by uploading their photos on Instagram with the hashtag #LikeAPandaSG

Tech applications, immersive content, audience metrics moving the levers for OOH growth in 2023

In OOH News By M4G Bureau - January 02, 2023

Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023

‘Let’s put pedal to the metal and go fast forward on digital’

In Gallery By - October 27, 2022

Barry Frey, President & CEO of DPAA, shares some of the takeaways from the DPAA Global Summit held in New York on Oct 11, in an interview with Rajiv Raghunath.

Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda

In Digital OOH By Rajiv Raghunath - September 29, 2022

Reaching consumers on the path to purchase has always been important: DPAA

DPAA announces DOOH Excellence (DOOH-E) Awards

In Digital OOH By M4G Bureau - June 09, 2022

DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the omnichannel ecosystem

Hivestack, Yahoo in strategic global pDOOH partnership

In Digital OOH By M4G Bureau - May 26, 2022

The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP

‘Programmatic has really stepped up in OOH’

In Viewpoints By Rajiv Raghunath - March 08, 2022

Barry Frey, President & CEO, DPAA, a leading global trade marketing association connecting OOH media with the advertising community while moving OOH to digital, shares his insights on the factors that are catalysing OOH growth in a rapidly evolving media environment.

AMI Entertainment CEO Michael Maas joins Broadsign’s Board of Directors

In OOH News By Rajiv Raghunath - January 12, 2022

Michael Maas brings a wealth of knowledge to Broadsign, with experience spanning advanced computing, M&A, marketing and communications, and OOH advertising via AMI’s global network of OOH inventory spanning 30,000 locations