Results For "DOOH-inventory"
18 News Found
Qatar’s Elan Media to integrate DOOH inventory with LMX SSP
In Digital OOH By M4G Bureau - January 03, 2024
Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."
ARAGO teams up with Broadsign for pDOOH integration
In Digital OOH By Rajiv Raghunath - June 12, 2023
“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.
Flow City, Broadsign partner to broaden access to global DOOH advertising
In Digital OOH By Rajiv Raghunath - June 01, 2023
Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.
Hivestack in partnership with Winkel Media
In Digital OOH By M4G Bureau - March 02, 2023
This partnership will integrate Winkel Media’s DOOH inventory into the Hivestack SSP offering advertisers from around the world the opportunity to activate campaigns via both open exchange and PMP.
Hivestack in partnership with Italy's Grandi Stazioni Retail
In Digital OOH By M4G Bureau - February 07, 2023
Grandi Stazioni Retail DOOH inventory is now also available to local and global advertisers via the Hivestack SSP
Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP
In Digital OOH By M4G Bureau - December 20, 2022
Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of 2,400+ premium DOOH screens across the UK.
Clear Channel Singapore expands pOOH offering with Broadsign SSP
In Digital OOH By M4G Bureau - December 01, 2022
OutSmart Pro, Clear Channel Singapore’s programmatic solution will now offer advertisers a way to buy DOOH inventory programmatically through the Broadsign Reach SSP, with Clear Channel Singapore becoming the inaugural OOH partner in Singapore.
OOH is well and truly back: Jayesh Yagnik
In OOH News By Rajiv Raghunath - October 20, 2022
DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.
Google makes DOOH inventory available in Display & Video 360 campaigns
In OOH News By M4G Bureau - August 29, 2022
Marketers will be able to activate, pause, and optimize digital out-of-home campaigns in near real time
Hivestack, Yahoo in strategic global pDOOH partnership
In Digital OOH By M4G Bureau - May 26, 2022
The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP