Results For "DOOH-Programmatic"
8 News Found
VIOOH powers JCDecaux DOOH programmatic offering in France
In Digital OOH By M4G Bureau - June 02, 2021
In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail) and airport digital (17 airports digitised, out of 26 airports operated in France, including Paris Charles de Gaulle and Orly)
DSP Pladway integrates with Broadsign Reach, providing ‘Made in Italy’ brands global reach
In Digital OOH By Rajiv Raghunath - May 19, 2021
By integrating the two platforms and supporting always-on deals through the OpenRTB protocol, digital advertisers will be able to exploit the full potential of DOOH programmatic, easily reaching a global audience with the right message at the right time.
‘Micro-buying is growing by the minute’
In Viewpoints By Rajiv Raghunath - November 23, 2020
The pandemic has accelerated the need for micro-buying and contextual campaigns, states Radu Bogdan Savonea, Co-Founder & CEO of TPS Engage, a dynamic self-service DOOH programmatic DSP, works with over 100.000 digital
VIOOH in pact with TPS Engage to widen DOOH programmatic reach
In OOH News By M4G Bureau - October 23, 2020
VIOOH’s inventory will be bookable through the TPS Engage platform; also advertisers will be able to plan contextual campaigns and buy standardised hourly media slots across markets
Foodpanda Philippines uses traffic, weather signals to run contextual DOOH programmatic campaign
In Digital OOH By M4G Bureau - July 28, 2020
The campaign was executed by DOOH adtech company Moving Walls with Metropolis Media
Clear Channel Outdoor, Broadsign partnership expands access to U.S. pDOOH Inventory
In OOH News By M4G Bureau - November 06, 2019
Ad Tech integration opens DOOH Programmatic pipes more broadly to digital buyers, helps brands execute more efficient and measurable Omnichannel campaigns
Broadsign acquires Canadian DOOH programmatic exchange Campsite
In Digital OOH By Rajiv Raghunath - May 09, 2019
Combined offering to further streamline automated buying and selling of DOOH inventory
Vivo adds V-Day flavour to V15 Pro launch
In Digital OOH By M4G Bureau - February 18, 2019
The brand executed a nationwide DOOH programmatic campaign in association with TagTalk to make V-Day special for couples