Results For "DDB"
129 News Found
Tupperware taps officer goers
In OOH News By Bhawana Anand - February 05, 2014
Tupperware targets working audience for their new product and engages with various on-ground activities.  Â
'We just need a tipping point to be creative'
In Viewpoints By M4G Bureau - February 04, 2014
In the midst of the collective push towards larger than life, is the OOH industry losing out on original creative thinking? Why are there so less of the likes of Amul and Economist, brands who in their own ways trail-blazed creativity in OOH? Aneil Deepak, also known as Andee, Head - Ideas & Planning, DDB Mudra Group, in a chat with Outdoor Asia answers some of these questions and more in the context of creativity in OOH.
Inorbit Mall celebrates 10th anniversary in style
In OOH News By VJ Media Bureau - February 03, 2014
The mall connects with emotional quotient via 360 Degree advertising platform.
Cartoon Network's super fun event with Super Toons
In Campaigns By Bhawana Anand - January 22, 2014
with an aim to create a personal connect with kids, the channel organized"Toon Cricketâ€, their on-ground property, in a larger-than-life manner.
'We resolve to"¦' OOH industry's Agenda - 2014
In OOH News By VJ Media Bureau - January 13, 2014
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…
Rahul Mathew joins DDB Mudra
In OOH News By VJ Media Bureau - January 07, 2014
With over 15 years of experience, Rahul has worked with some of the leading advertising networks including McCann Erickson ,Ogilvy, JWT, Leo Burnett and Y&R.
Activation versus OOH: Engagement is the winner
In Viewpoints By M4G Bureau - December 12, 2013
Mandeep Malhotra, President, DDB MudraMax - Outdoor, Retail and Experiential -- on why OOH will lose out to Activation, unless it gears up as an industry to deliver an experiential impact.
Aircel - Perfect Goal
In Gallery By - December 10, 2013
OOH agency DDB MudraMax designed a flash mob activity for their client Aircel showcasing a group of boys playing live football in Express Avenue Mall, Chennai to promote the limitless pocket gaming card.
Aircel - Knocked out
In Gallery By - December 10, 2013
In order to target the youth audience, Aircel in association with DDB MudraMax agency organized a live boxing match in Express Avenue Mall to talk about their limitless pocket gaming card.
HT's visibility drive for Leadership Summit
In Campaigns By Bhawana Anand - December 09, 2013
Hindustan Times organized a Leadership Summit in the capital recently and the print media brand explored various OOH formats to generate buzz about the event.