‘Malpractice by site owner a blot on industry image’

In OOH News By Bhawana Anand - June 05, 2018

Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed

Bisleri Fonzo fizzes up with #MMMbhiAAHbhi

In Campaigns By Ria Banerjee - May 25, 2018

Executed by media planning and buying agency, Wavemaker, and with the creative handled by FCB Ulka, the month-long integrated marketing campaign is aimed at appealing to the youth with a healthy and refreshing choice for sultry summer

Mind.Fit says it’s all in the mind

In Campaigns By Bhawana Anand - April 25, 2018

The catchy, creative campaign, planned and executed by MOMS Outdoor Media Solutions, is writ large at corporate parks and key traffic junctions in Bengaluru

‘OOH works well, but ROI assessment is a must’

In Viewpoints By Bhawana Anand - April 04, 2018

Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising

Ogilvy Mumbai wins creative mandate for Shemaroo Entertainment Limited

In OOH News By M4G Bureau - March 08, 2018

The account will be handled by Mumbai office

Freedom Oil slips into the OOH fast line with JarCar offer

In Gallery By Bhawana Anand - March 01, 2018

The 2-month campaign started with the creatives focusing upon the healthy aspects of the offering; now buyers of Freedom Oil jar could win a car as a lucky prize

Freedom Oil slips into the OOH fast line with JarCar offer

In Campaigns By M4G Bureau - February 28, 2018

The 2-month campaign started with the creatives focusing upon the healthy aspects of the offering; now buyers of Freedom Oil jar could win a car as a lucky prize

Happy mcgarrybowen wins integrated creative and media mandate for BharatBenz Trucks and Buses

In OOH News By M4G Bureau - February 15, 2018

The agency has been brought on board to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand

Audi India gives wing to #A5BratPack campaign

In Campaigns By M4G Bureau - February 05, 2018

A Jet Airways’ Boeing 737 airplane has been wrapped with creatives promoting the Audi A5 product line up, aimed at Audi prospects and customers boarding flights from multiple domestic locations

Punjab media owners disappointed with new draft ad policy

In OOH News By Bhawana Anand - February 02, 2018

Media owners assert that the proposed increase in base price for advertising tenders, and municipal bodies’ thrust on steep rise in revenues without commensurate returns to the industry will prove counter-productive to all concerned stakeholders