Results For "Clear-Channel-Outdoor"
19 News Found
JCDecaux acquires Clear Channel businesses in Italy & Spain
In OOH News By M4G Bureau - May 31, 2023
Jean-Charles Decaux, Co-CEO of JCDecaux, says the two independent acquisitions are part of JCDecaux’s selective external growth strategy.
Billboards highly effective venue in pDOOH advertising: Vistar Media study
In Research By M4G Bureau - May 11, 2023
Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.
Clear Channel Outdoor Holdings to sell its Switzerland business to Goldbach Group for $92.7mn
In OOH News By M4G Bureau - December 23, 2022
The company continues review of strategic alternatives for its European businesses
Clear Channel Americas partners USO to raise awareness of the sacrifices service members make
In Digital OOH By M4G Bureau - November 02, 2022
The month-long DOOH campaign reminds Americans to express gratitude and commitment to service members and their families through USO programs focused on connection, wellness, and resiliency.
UK’s outdoor media infra owner Wildstone acquires key portfolio of OOH assets from Forrest Group in Scotland
In OOH News By Rajiv Raghunath - August 04, 2022
The sites include large-format digital panels in Scotland let long term to Ocean Outdoor and a further portfolio let to Clear Channel Outdoor.
Clear Channel Outdoor's rebooted bus shelters allow brands to drive consumer action, social media engagement
In OOH News By Rajiv Raghunath - June 03, 2022
Showcase Shelters provide immersive, tailored advertising experiences that engage consumers at eye level with creative brand presentations and an array of engagement opportunities, including activating via QR codes and sharing images and hashtags that drive action across social platforms.
Global OOH to grow at 6.5% in 2021 to $55.03bn, powered by surging DOOH: PQ Media research
In OOH News By Rajiv Raghunath - September 09, 2021
Global OOH ad revenues are expected to grow 9.0% in 2021 and consumer time spent with OOH media is projected to rise 1.6% this year, fuelled by a 6.3% surge in average weekly consumer exposure to DOOH media.
How OOH can go more digital and mobile
In OOH News By N Jayalakshmi - May 22, 2021
Christian Schmalzl, Co-CEO, Stroer SE &CO. KGaA, and Andy Sriubas, Chief Commercial Officer, OUTFRONT Media, talked about the dynamics of digital and mobile marketing in the context of OOH in WOO European Forum meeting.
OOH best medium to win back public trust: Justine Cochrane
In OOH News By N Jayalakshmi - May 21, 2021
Justin Cochrane, CEO - Europe, Clear Channel Outdoor, enumerated the ways in which the OOH industry could get back on the growth path in a post pandemic world, in his talk, ‘Use your superpower’, at the WOO European Forum meeting.
OAAA unveils standardised guidelines, best practices for optimal DOOH advertising
In Digital OOH By M4G Bureau - May 10, 2021
The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data