Shenzhen Atenti Technologies Founder Mac Gangam to conduct DOOH workshop at OAC 2019

In OOH News By M4G Bureau - May 31, 2019

The workshop will be on Digital OOH hardware selection, installation & software integration

OOH will contribute $2.52bn to overall ad-pie in 2018-2021

In Research By M4G Bureau - December 04, 2018

India, part of Fast-track Asia, will be the 3rd contributing country followed by US & China in the global advertising expenditure

Jim Liu to speak on China’s OOH digitalisation at OAC 2018

In OOH News By M4G Bureau - June 26, 2018

Jim Liu, CEO of LabOut Advertising (Shanghai) China, will make a presentation on the theme of ‘Up & down in China OOH's digitalisation’

Global ad spends in 2018 strongest since 2010

In Research By M4G Bureau - June 22, 2018

Global ad spend remains strong thanks to robust economies -- US +6.4%, China +10%, Russia +12%, India +12.5%; The only traditional media category to show moderate growth in 2018 will be OOH

CNIT announces name change to Taoping Inc.

In OOH News By Press Trust of India | Zurich/New Delhi - May 30, 2018

This strategic branding decision comes at a natural inflection point for our brand,, says Jianghuai Lin, Chairman and CEO of CNIT

Tourism bodies check into JCDecaux’s CityLights network to beckon travelers

In Campaigns By M4G Bureau - December 20, 2017

Overseas tourism bodies like those of China and domestic tourism bodies from states like Assam, Andhra Pradesh, and Gujrat recently ran their respective campaigns in Delhi using JCDecaux India’s CityLights network

dentsu X India appoints Roopam Garg as Chief Client Officer

In OOH News By M4G Bureau - September 12, 2017

Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London

Lycamobile boards HongKong Express for pan-Asia connect

In Campaigns By M4G Bureau - September 09, 2017

The brand has executed the 6-month campaign in association with Atin OOH & Promotions, targeting passengers flying across Asia to Japan, Korea, China, Malaysia, Taiwan, Thailand, Cambodia and Vietnam.

Factors contributing to the ideal deployment of DOOH site

In Gallery By - August 31, 2017

Mahesh (Mac) Gangam, Shenzhen Atenti Technologies, China presented “Digital billboard site development”

‘Unified data key to effective OOH planning’

In Viewpoints By M4G Bureau - August 31, 2017

Jim Liu, Executive Director, China Outdoor Data Corporation (CODC)talked about the organisation’s growth journey and areas of expertise in conversation with Rajiv Raghunath on the sidelines of the 58th FEPE Congress that was organised in Stockholm in June 2017. Edited excerpts: