WOO onboards new members from 7 countries

In OOH News By Rajiv Raghunath - November 15, 2021

The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK

Airport advertising delivers highest perceived value & prestige vis-a-vis other ad channels: Study

In OOH News By M4G Bureau - October 21, 2021

The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 consumers in five advertising markets: China, France, Germany, UK and the USA

VIOOH powers Hong Kong DOOH street furniture

In OOH News By M4G Bureau - July 23, 2021

VIOOH now covers a quarter of DOOH market in Hong Kong across street furniture

dentsu China partners UseDem to recycle poster, billboard vinyl into everyday use items

In OOH Solutions By M4G Bureau - June 11, 2021

‘Reducing waste of outdoor advertising is just the first of many initiatives to drive positive change’

WOO expands global footprint with 8 new members since the start of 2021

In OOH News By Rajiv Raghunath - March 25, 2021

The new members are OOH media owners Red Tape Media (Pakistan), Impres (Bulgaria), BLIMP, XuniPlay and Pladway (all Italy), TDT (Uruguay), Absen (China), PCDS (UK).

Wavemaker India retains media duties of Perfetti Van Melle

In OOH News By M4G Bureau - December 18, 2020

Additionally, the agency has been appointed by the sweets giant to handle the account in other main markets US, China, Netherlands – as well as in the UK, MENA, Belgium, Turkey and Indonesia

Moving Walls appoints D Sriram to Its Advisory Board

In Digital OOH By M4G Bureau - August 03, 2020

Sriram has over 30 years of experience in the media and advertising industry across Asia

How self-driving vehicles will transform OOH medium?

In OOH News By M4G Bureau - June 30, 2020

Chief Strategy Officer, MediaCom, Howard Thompson explains how autonomous vehicles as the future of mobility will create media opportunities

'DOOH to grow with programmatic buying becoming new normal'

In Research By Bhawana Anand - June 12, 2020

GroupM’s report ‘Brand Safety’ mentions that DOOH as a medium will grow more advanced and complex as programmatic buying becomes more commonplace

Global Digital Signage market to grow by projected US$10.3 Billion

In Research By M4G Bureau - June 02, 2020

The changing relationship between China and the rest of the world will influence competition and opportunities in the Digital Signage Systems market