‘In OOH the possibilities for creativity are truly expansive’

In Viewpoints By M4G Bureau - January 24, 2024

Creativity is not limited to ground-breaking technologies or never-seen-before concepts. Ritesh Chaudhary, Chief Creative Officer, ideacafe, says it's about finding fresh perspectives, crafting compelling narratives, and connecting with the audience on a visceral level.

Cera presents "This Is Your Space. Play It Your Way" campaign at Mumbai Airport’s T2

In Campaigns By M4G Bureau - September 20, 2023

Showcasing Cera’s range of products on a wall, the campaign will be on display for a duration of 6 months.

“OOH has a higher sticky factor compared to other mediums”

In Viewpoints By N Jayalakshmi - December 23, 2021

Somany Ceramics is a brand that has leveraged the out-of-home (OOH) medium in many ways - from hoardings and branded buses that also served as mobile stores; to in-stadium and airport branding. In an interaction with Media4Growth, Minal Somany, Brand Custodian, Somany Ceramics, shares the brand’s experience in the OOH space, the possibilities with it in future and the challenges therein. Read on…

Airport advertising takes off with growing traffic

In OOH News By M4G Bureau - December 10, 2020

With passenger traffic touching 2.25 lakh a day right before Diwali, Mumbai international airport has already seen more brands back with their advertising and marketing presence

Somany Ceramics promotes new germ shield tiles at T2 Mumbai airport

In Campaigns By M4G Bureau - September 18, 2020

In association with Times OOH, the brand targets niche flying travellers for the promotion of new tiles powered by germ shield technology

New technologies will transform airport advertising experiences: Charu Malhotra, Head - Marketing, Somany

In OOH News By Bhawana Anand - February 10, 2020

‘Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities’

‘Airport advertising works well for our brand’

In Viewpoints By Bhawana Anand - January 20, 2020

Charu Malhotra Bhatia, Head of Marketing at Somany Ceramics Ltd talks about the brand’s outlook on airport advertising and other aspects of OOH

Kajaria Ceramics' new brand building campaign to be visible on airport media

In OOH News By M4G Bureau - August 14, 2019

The 360-degree campaign planning includes a significant budget for OOH medium especially airport media

82.5 Communications wins CERA communication duties

In OOH News By M4G Bureau - May 08, 2019

We liked the agency's approach to the category which was almost radical as they highlighted some basic shifts from category communication: Atul Sanghvi, Executive Director, Cera

Kajaria Ceramics enters airports for the long haul

In Campaigns By Bhawana Anand - June 21, 2017

The brand has marked its brand presence at IGIA for the long-term and has also launched airport advertising at some 30 other airports