‘It’s business as usual in Delhi OOH market’

In Viewpoints By M4G Bureau - April 16, 2024

Pawan Bansal, COO, Jagran Engage says that healthy participation of regional and local brands might have given the impression that share of national brand advertising in this market has come down

‘OOH business in Delhi is on the ascendancy’

In Viewpoints By M4G Bureau - April 15, 2024

Rohit Chopra, COO, Times OOH maintains that there has been a surge in business from key national agencies as well as regional ones

‘Strong national industry bodies, common currency, sustainability, coordinated adtech vital for OOH growth’

In OOH News By Rajiv Raghunath - March 13, 2024

WOO President Tom Goddard highlighted the key factors driving OOH growth across global markets, and the challenges to be overcome, in his address at the 1st in-person WOO Africa Forum organised in Cape Town, South Africa

‘Unified industry action, reintroduction of large formats in key markets key to OOH growth in southern markets’

In OOH News By Amrit Mishra - February 06, 2024

Rohit Chopra, COO, Times Innovative Media; Nabendu Bhattacharyya, Founder, ideacafe.agency; Jayesh Yagnik, CEO, MOMS Outdoor; and Atul Shrivastava, Group CEO, Laqshya Media Group share their perspectives on steps required for accelerating OOH growth in southern markets.

BGauss hits the streets on BEST bus

In Campaigns By M4G Bureau - December 18, 2023

The campaign, conceptualized and executed by Admatazz, earlier ran on Mumbai local trains

“Dynamic displays can save you money”

In Viewpoints By M4G Bureau - December 12, 2023

In the next ‘Insights @ Digital X’ conversation presented by DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries, which just concluded its first edition at the Nehru Centre, Worli, Mumbai, Priyashaa Naayan - CEO and Paras Prakash - COO, of Adarth, share their observations on how technology is shaping the dynamics of branding and advertising.

LMX partners DOmedia to enable APAC OOH media access on BillboardsIn marketplace

In Digital OOH By M4G Bureau - December 12, 2023

BillboardsIn is launching in APAC countries following 5 years of explosive growth in the US and Canada

Consolidation, coordinated adtech, measurement metrics, standardisation key to APAC OOH growth: Tom Goddard

In OOH News By Rajiv Raghunath - November 02, 2023

WOO President Tom Goddard set the context for the deliberations in the 2nd WOO APAC Forum being organised in Bali

Automation in OOH…Does anyone really care?

In Viewpoints By Rajiv Raghunath - September 14, 2023

Mike Cooper, Global Head of Operations at US-based OOH media software company DOMedia asserts that automation is not an end in itself but a means to deliver strategy, ideation, and creative solutions to agencies and clients.

‘Messaging is important to grab attention’

In OOH News By M4G Bureau - August 07, 2023

During her talk at the Outdoor Advertising Convention 2023 in Delhi, Anita Nayyar, COO – Media & Communication, Patanjali Ayurved reemphasized the need to use OOH for impactful communication