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Digital media drives political advertising to record high
In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014
Political parties have spent around 15% of their advertising budgets for elections on the online medium
Elections to raise advertising growth this year: GroupM
In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 12, 2014
Advertising by political parties if excluded, overall ad growth for industry will stand at 9%