‘A more liberal ad regime need of the hour for Delhi OOH’

In Viewpoints By M4G Bureau - April 22, 2024

Shailender Luthra, Executive Director, Brite Neon Signs vehemently asserts that regulatory issues have negatively impacted flow of business to the Delhi OOH market

Shaileen Patel, GM - Business Development & Marcom, NK Proteins to join the brand panel at Gujarat Talks OOH

In OOH News By Sakshi Sanghavi - April 20, 2024

Shaileen will be sharing perspectives on how OOH can be leveraged for gaining maximum reach with target consumers

Atul Mehta, Director and Chief Strategist, Chitra OOH to share his perspectives on future-proofing media owning business in Gujarat

In OOH News By Sakshi Sanghavi - April 20, 2024

Atul Mehta will participate in the discussion on how conducive the current business and regulatory environment is in Gujarat markets for investments in OOH media contracts & assets

Het Graphics Director Asit Shah to join panel on ‘future-proofing OOH business’ in Gujarat Talks OOH conference

In OOH News By Sakshi Sanghavi - April 19, 2024

The panel will direct focus on factors will help augment media owning business prospects in the Gujarat markets

‘Moderate the cost of tendered ad contracts for viability of OOH media ops in Delhi’

In Viewpoints By M4G Bureau - April 18, 2024

Amit Kapoor, CEO, US Advertising says the prevailing high rates at which ad contracts are awarded by the municipal body in Delhi is hurting the media owning business.

75Media launches bespoke software Ask BOB for OOH campaign planning

In OOH Solutions By M4G Bureau - April 17, 2024

The proprietary software will give agencies, brands and individual businesses access information on 540+ 75Media sites to help plan campaigns

Armour Digital OOH is DOOH Partner to Gujarat Talks OOH conference

In OOH News By M4G Bureau - April 16, 2024

The conference is an industry forum where brand CEOs and marketers having deep interest in the Gujarat markets, leading OOH media owners operating in the state, top national and regional OOH agencies, adtech specialists and consultants will converge for knowledge sharing & business networking.

‘It’s business as usual in Delhi OOH market’

In Viewpoints By M4G Bureau - April 16, 2024

Pawan Bansal, COO, Jagran Engage says that healthy participation of regional and local brands might have given the impression that share of national brand advertising in this market has come down

Raeem International acquires Core Media Pakistan

In OOH News By Rajiv Raghunath - April 15, 2024

“This strategic move aligns with our vision of expanding our capabilities, enhancing our service, and ultimately delivering greater value to our business partners,” says Salman Amjad, CEO, Raeem International.

‘OOH business in Delhi is on the ascendancy’

In Viewpoints By M4G Bureau - April 15, 2024

Rohit Chopra, COO, Times OOH maintains that there has been a surge in business from key national agencies as well as regional ones