Results For "Broadsign"
92 News Found
What automation & programmatic mean for OOH
In OOH News By Rajiv Raghunath - March 20, 2024
Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum
StackAdapt, Broadsign team up to streamline political pDOOH ad buys in the US
In OOH News By M4G Bureau - March 08, 2024
Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments
Broadsign releases State of Static OOH Report
In Research By Rajiv Raghunath - February 16, 2024
Findings paint a strong 2024 outlook, with workflow efficiency, automation and data and analytics technology, and sustainability key areas of focus
Achieving carbon neutrality
In Viewpoints By - December 20, 2023
Liseanne Gillham, VP – Marketing, Broadsign presents an update on the company’s approach to carbon neutrality
Zitcha, Broadsign partner to drive global in-store retail media market
In Digital OOH By M4G Bureau - November 30, 2023
New advertising technology integration delivers global omnichannel retail media solution
COLES 360 supercharges retail screens through Broadsign
In Digital OOH By Rajiv Raghunath - November 22, 2023
Over the coming months, Coles will migrate approximately 600 panels onto the Broadsign platform
Global experts on ‘Making OOH easier to buy through Automation & Programmatic’
In OOH News By Rajiv Raghunath - November 08, 2023
WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media; Frank Vallenga, VP of Sales (SaaS), Broadsign; Matthew Bushby, Managing Director of Hivestack ANZ + SEA, Srikanth Ramachandran, Founder & Group CEO, Moving Walls
UK’s i-media taps Broadsign, Brysa to harmonise tech stack, increase operational efficiency by 40%
In OOH Solutions By Rajiv Raghunath - November 07, 2023
Over the past year, i-media’s network grew from 50 full-motion D48 screens to 120 large-format screens, and the company expects that number to reach 130 soon
OOH sales teams need to get up to speed with rapidly evolving tech: Melanie Lindquist & Veronica Ong
In OOH News By Rajiv Raghunath - November 06, 2023
Veronica Ong, Southeast Asia Sales Director at Broadsign and Melanie Lindquist, Managing Director, Talon Asia Pacific, discuss the challenges and opportunities media owners face in an ever-evolving landscape, with a specific focus on the impact of technology on sales teams.
Is programmatic suitable for all DOOH purchases?
In Viewpoints By Rajiv Raghunath - August 17, 2023
Remi Roques, General Manager – APAC, Broadsign writes about the different scenarios to be considered while going in for pDOOH buying