‘OOH needs to major on impact as well as measurement in 2024’

In Viewpoints By M4G Bureau - January 16, 2024

WOO President Tom Goddard shares his thoughts on the key challenges to be addressed by the OOH industry in the new year, and growing importance of this medium for brand communications.

DOOH solutions multiply revenue: Aashiq, Deputy Director, NovaStar

In OOH Solutions By M4G Bureau - November 22, 2023

Dynamic displays have changed the game significantly when it comes to brand communication in the retail and out of home spaces. Aashiq, Deputy Director of NovaStar, delves into this in detail in this conversation as part of ‘Insights @ Digital X’ presented by DDX Asia.

Nescafe brings the warmth during Mumbai’s monsoon

In Campaigns By M4G Bureau - August 08, 2023

As the monsoon season continues to flourish in Mumbai, the ever popular coffee brand identified the perfect opportunity to amplify its brand communication to The City That Never Sleeps.

‘Messaging is important to grab attention’

In OOH News By M4G Bureau - August 07, 2023

During her talk at the Outdoor Advertising Convention 2023 in Delhi, Anita Nayyar, COO – Media & Communication, Patanjali Ayurved reemphasized the need to use OOH for impactful communication

Discussions on attention economy, OOH messaging and Delhi Metro kick off OAC Day 2

In OOH News By M4G Bureau - July 29, 2023

The second day of the convention began with thought provoking talks on the need to relook at brand communication and audience fragmentation.

Indian OOH industry luminary Nabendu Bhattacharyya launches ideacafe.agency

In OOH News By M4G Bureau - March 27, 2023

ideacafe.agency will concentrate on building ideas and content across the spectrum of the brand communications, says the founder

Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022

In OOH News By M4G Bureau - July 29, 2022

Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.

Logistics cut out for SMEs

In OOH News By Bhawana Anand - September 17, 2020

Logistics firm Lalamove that provides on-demand, same day delivery services to a wide cross-section of businesses that include a large number of SMEs sees OOH as an important constituent of its brand communications.

‘Brands are needing to appeal to the emotional side of consumer behaviour’

In OOH News By M4G Bureau - May 26, 2020

Branding, marketing and communications consultant Lee Rafkin shares his perspectives on OOH and brand communications in the emerging business situation in conversation with Rajiv Raghunath

Brand communications need to be planned differently in these times

In OOH News By Bhawana Anand - April 23, 2020

A webinar hosted by the Advertising Club of Bangalore directed focus on how brand communications could be re-calibrated