UAE DOOH major BackLite Media to integrate inventory with LMX SSP

In Digital OOH By M4G Bureau - November 27, 2023

“This new partnership has further opened up our programmatic inventory to the rest of the world,” says Sean Gadsby, Head of Programmatic, BackLite Media

BackLite Media in exclusive 5-yr pact with Novo Cinemas

In Digital OOH By M4G Bureau - January 14, 2020

BackLite Media to supply on-screen advertising and branding for customers across the GCC

Backlite Media signs AED1 billion deal with RTA to augment Dubai’s OOH landscape

In Digital OOH By M4G Bureau - November 12, 2019

The landmark contract will see BackLite deliver new world-class designs across 26 locations – with a state-of-the-art digital offering across at least 7 of their high profile sites

BackLite Media to operate 200 screens at The Galleria in Abu Dhabi

In Digital OOH By Rajiv Raghunath - October 18, 2019

BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi

UAE’s BackLite Media launches BackLite Cinema

In OOH News By Rajiv Raghunath - April 17, 2019

Backlite Media is now the advertising partner for Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk

Backlite Media, Meraas extend advertising partnership to 4 Dubai OOH destinations

In Digital OOH By M4G Bureau - February 18, 2019

Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have been bringing to Meraas’ destinations for three years

‘DOOH revenue growth will outpace all other media’

In Viewpoints By Rajiv Raghunath - November 19, 2018

Bill Fordyce, CEO of Dubai-based BackLite Media, talks about the shape of things to come in the Gulf market, especially on the DOOH front