Friday, March 29, 2024

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OOH Sure

‘We're actively exploring acquisitions and working to increase our inventory’

Paul Inman, Managing Director, 75Media talks about the company’s business approach in conversation with Rajiv Raghunath.

DIGITAL OOH

Vistar Media upgrades its DSP to offer more insights & visual support to build stronger campaigns

“We’re constantly pushing our brand and technology forward,” says Michael Provenzano, CEO, Vistar

CAMPAIGNS

Government of India’s ‘Viksit Bharat’ campaign on LED-mounted vans across 5 NER states a monumental achievement

Priya Communication steers the campaign on most challenging terrains

OOH NEWS

Election campaign spends set to buoy OOH business

BJP appoints Madison Media for media buying ahead of elections, Congress opts for IPG Mediabrands

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Prash Gaikwad

Head Creative Services, GroupM OOH Solutions

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