‘OOH is becoming an essential marketing tool to be a part of new normal’

In Viewpoints By Bhawana Anand - July 15, 2020

Atul Shrivastava, Group CEO, Laqshya Media Group talks about identifying the opportunity in adversity stating the example of recently launched ZEEL's teaser campaign

94% purchasing power of cities available for brands, says Laqshya Media Group study

In Research By M4G Bureau - June 18, 2020

The study says that with India opening up in phases, this is the right time for brands to reboot

Specialist agencies gearing up to tackle new business challenges across India markets

In OOH News By M4G Bureau - May 18, 2020

OOH leaders representing India’s top specialist agencies weigh in on ‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’

Laqshya Media Group continues to safeguard Police personnel in Mumbai

In OOH News By M4G Bureau - May 04, 2020

Along with the sanitizers, the team has provided foot-operated sanitizer dispensing units as well that prevent contamination of the dispensers

Laqshya Media Group installs sanitising stations for police personnel in Mumbai

In OOH News By M4G Bureau - April 28, 2020

The initiative is our way of saying thank you to the policemen who are working tirelessly round the clock, says Atul Shrivastava, CEO, Laqshya Media Group

“DOOH has always been a part of the plan” says Atul Shrivastava

In OOH News By Bhawana Anand - January 08, 2020

The media conglomerate plans to invest in DOOH media in Chennai commanding 35 per cent share in the overall market

‘Vivo’s pitch brief was comprehensive & in-depth’

In OOH News By Bhawana Anand - August 27, 2018

Atul Shrivastava, Executive Director & CEO, Laqshya Solutions & Fabian Cowan, President, Posterscope India speak about the highly competitive pitch and benefits of AOR to the brand

Vivo India appoints Laqshya Solutions & Posterscope India to handle OOH mandate

In OOH News By Bhawana Anand - August 23, 2018

The new partnership will build on Vivo foundation of existing and unique OOH engagement & initiatives

Jeep Compass dominates Mumbai-Pune Expressway

In Campaigns By M4G Bureau - July 19, 2018

The iconic Jeep Compass brand installation, put up by Laqshya Media Group, exemplifies the auto major’s thrust on market leadership

‘Value addition, right pricing, self-regulation, tech infusion will augment OOH growth’

In OOH News By Bhawana Anand - February 14, 2018

Abhijit Sengupta, CEO, OAP, Atul Shrivastava, Group CEO, Laqshya Media Group, Fabian Trevor Cowan, President, Posterscope India and Jayesh Yagnik, COO, MOMS Outdoor Media Solutions discuss ‘How best can Karnataka OOH draw maximum brand spends’