Lionsgate Play creates brand recall with creative OOH campaign

In Campaigns By Bhawana Anand - September 19, 2019

The brand launched its maiden marketing campaign keeping OOH as a core communication tool to catch the youth

'It will remain a support medium if it can't be measured'

In Viewpoints By M4G Bureau - August 06, 2013

Arindam Sengupta, Head - Brand & Marcom at UNINOR, reiterates the importance of measuring the OOH medium.