New OOH blockbuster - India’s first 4D billboard!

In Campaigns By N Jayalakshmi - April 29, 2022

Shapoorji Pallonji Real Estate initiated yet another OOH innovation, this time in Thane, Maharashtra in the form of a 4D billboard. This one-of-a-kind structure was assembled to give people a glimpse into the kaleidoscopic lifestyle at the new launch Project ‘Skyraa’, wherein a balcony was curated on a billboard with actors performing live on it.

Time to enhance Hyperlocal DOOH strategies with programmatic technology

In Viewpoints By M4G Bureau - July 14, 2020

Gulab Patil, Founder & CEO of Lemma writes how programmatic technology has redefined hyper local advertising & how it’ll help brands create an effective connect in the current scenario

Lemma launches “Falcon”, AI Enabled Planning Tool for DOOH

In Digital OOH By M4G Bureau - June 01, 2020

The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms

Alcon India keeps sight of its goal, joins hands with khushi to create awareness in cinemas about the gift of good sight

In Gallery By - October 11, 2019

To seek the attention of the cinema audience, a leading eye care brand leaves the audience visibly perplexed

With blank cinema screen, Alcon says it all

In OOH News By M4G Bureau - October 10, 2019

To seek the attention of the cinema audience, a leading eye care brand leaves the audience visibly perplexed