For a magnified view: Samsung’s new campaign highlights WindFree AC technology

In Campaigns By M4G Bureau - June 20, 2022

The campaign, launched by Cheil India in association with Platinum Outdoors, covers Jaipur, Pune, Ahmedabad, and Kolkata with bright and eye-catching billboards placed in prominent, high traffic locations.

FLS crafts innovative installations for JadeBlue in Ahmedabad to observe World Environment Day

In Campaigns By M4G Bureau - June 08, 2022

The installations are an initiative to build mass awareness of the critical need for climate change mitigation

‘Neuroscience has a lot to add to the hit rate of marketing & advertising’

In Gallery By - May 31, 2022

Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.

Arrow Digital adds Canon Colorado 1650 to experience centre

In OOH Solutions By M4G Bureau - May 26, 2022

The Canon Colorado, which is positioned as a standout choice for virtually all wide-format printing applications and in its fastest print mode is ideal for applications such as outdoor banners and billboards, is the latest addition to Arrow Digital’s experience centre in Ahmedabad.

Times OOH acquires exclusive rights for 126 digital billboards in Ahmedabad

In OOH News By N Jayalakshmi - March 31, 2022

The digital billboards are spread across key touchpoints in Ahmedabad, such as arterial roads, tourist hotspots and recreational and leisure areas.

Haresh Nayak launches independent venture Connect Network Inc.

In OOH News By M4G Bureau - December 08, 2021

Headquartered in Mumbai, Connect Network will also have operations in Delhi, Bengaluru, Kolkata and Ahmedabad

Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021

In OOH News By M4G Bureau - November 16, 2021

Arvind Sharma, an IIM Ahmedabad alumnus, has had a long and successful career in the Indian Advertising industry and turned a local agency, Chaitra, into the Indian arm of Leo Burnett Worldwide making it a creative power center.

Chitra (OOH) Gujarat wins sole ad rights on 773 AMTS bus shelters

In OOH News By Rajiv Raghunath - September 01, 2021

The ad rights have been awarded for 4 years

Kotak Mahindra Bank promotes loan offer with scale & style

In Campaigns By M4G Bureau - April 08, 2021

KMBL partnered with Platinum Outdoor for the campaign, which had innovative billboard designs across Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad and included the newly launched water media in the form of a display at the Bandra-Worli Sea Link.

Tanishq sets a positive ‘Shagun’ with new campaign

In Campaigns By M4G Bureau - February 23, 2021

The brand kicked off the new campaign in partnership with Laqshya Media Group across top ten cities.