Tuesday, August 04, 2020

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1170 News Found

Moving Walls appoints D Sriram to Its Advisory Board
Moving Walls appoints D Sriram to Its Advisory Board

In Digital OOH By M4G Bureau - August 03, 2020

Sriram has over 30 years of experience in the media and advertising industry across Asia

'OOH can perform 5x better by adopting necessary measures’
'OOH can perform 5x better by adopting necessary measures’

In Viewpoints By Bhawana Anand - July 31, 2020

Ashish Bhasin believes OOH needs to introspect and change itself as an industry which is underperforming its potential

Zenith forecasts 16% growth for OOH & 65% growth for cinema by 2022
Zenith forecasts 16% growth for OOH & 65% growth for cinema by 2022

In Research By M4G Bureau - July 29, 2020

Out-of-home and cinema growth will be stronger as they compensate for much greater declines this year, states report

Big ideas derive from biggest problems
Big ideas derive from biggest problems

In Viewpoints By Bhawana Anand - July 27, 2020

Raj Kamble, Founder and Chief Creative Officer at Famous Innovations shares the role of creativity in OOH advertising industry in this global Covid19 situation

Real Estate sector improves OOH condition of Mumbai metropolitan region
Real Estate sector improves OOH condition of Mumbai metropolitan region

In OOH News By Pray Jani - July 24, 2020

The campaigns are aiming to target people migrating towards less populated areas like Dombivali and Kalyan having safety as the current priority

TPS Engage partners MFour to reinforce DOOH campaign RoI
TPS Engage partners MFour to reinforce DOOH campaign RoI

In Digital OOH By Rajiv Raghunath - July 23, 2020

Advertising clients will be able to track consumer feedback real-time against business KPIs

With no relief to media owners, Bombay High Court hearing adjourns for a week
With no relief to media owners, Bombay High Court hearing adjourns for a week

In OOH News By M4G Bureau - July 22, 2020

A week-long wait for media owners expecting relaxation in license fees for the months from May to August

68% travellers feel air travel is the safest mode of transportation, says IndiGO survey
68% travellers feel air travel is the safest mode of transportation, says IndiGO survey

In Research By M4G Bureau - July 17, 2020

It shows that health and safety are their priorities when travelling amidst Covid19 pandemic

Outdoor Asia July Edition: A must read!
Outdoor Asia July Edition: A must read!

In OOH News By M4G Bureau - July 16, 2020

The recent edition presents a template to deal with Covid19, explains the high responsibilities that comes along with building huge advertising structures and significance of creative approach

Time to enhance Hyperlocal DOOH strategies with programmatic technology
Time to enhance Hyperlocal DOOH strategies with programmatic technology

In Viewpoints By M4G Bureau - July 14, 2020

Gulab Patil, Founder & CEO of Lemma writes how programmatic technology has redefined hyper local advertising & how it’ll help brands create an effective connect in the current scenario

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