Fena taps 4 lakh pilgrims at Pandharpur Wari Yatra

In Campaigns By Pray Jani - August 22, 2019

The brand rolled out an experiential to capture the attention of pilgrims at the Pandharpur Wari Yatra 2019 on Ashadhi Ekadashi

Equitas Bank creates brand identity with Neon Technology

In Campaigns By M4G Bureau - August 21, 2019

Chennai-based Podhigai Ads India has executed innovation on neon technology for Equitas Small Finance Bank near Marina Beach

Bata makes new footprints with monsoon offers

In Campaigns By Pray Jani - August 19, 2019

Partnering with RoadAds Pvt. Ltd, the brand captured the Mumbai and Goa markets with GPS enabled mini vans that promoted the offers

‘Invest in modernising business processes’

In Viewpoints By Rajiv Raghunath - August 14, 2019

Barry Cupples, Global CEO, Talon underlines the importance of data-driven campaign planning and evidence-based measurement of the medium

Broadsign partners with Place Exchange

In Digital OOH By M4G Bureau - August 09, 2019

The combined platforms enable DOOH media owners and advertisers, to utilise a single set of digital creative assets that can be easily adapted to suit a variety of digital, mobile and DOOH destinations

Tasty Treat cheers for Team India with activations

In OOH News By M4G Bureau - July 10, 2019

The brand organised a multi-level campaign execution at 200+ Big Bazaar stores in association with INOX multiplex chain

Moving Walls programmatically powers 3 big campaigns in Malaysia on 800+ digital OOH screens

In Digital OOH By M4G Bureau - July 09, 2019

The Singapore-headquartered advertising technology company automated the planning and buying of OOH campaigns for HP Printers, Domino’s, and Lazada

Cabinet nod for privatisation of 3 airports signals Govt thrust on airport infra modernisation

In OOH News By Rajiv Raghunath - July 04, 2019

Operations of airports at Ahmedabad, Lucknow & Mangaluru given to Adani Group in PPP with

PATTISON Outdoor onboards Broadsign for network optimisation

In Digital OOH By Rajiv Raghunath - June 12, 2019

The partnership to enable dynamic content delivery, yield optimisation, and programmatic capabilities across PATTISON’s 4,000 screens in Canada

Podhigai Ads rolls out new initiatives to benefit media owners & clients

In OOH News By Ria Banerjee - June 12, 2019

The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground