Results For "Accord"
53 News Found
‘Go beyond conventional ads to get the ‘heads-down’ generation’
In Digital OOH By M4G Bureau - November 17, 2023
Gautam Bhirani, Founder and CEO of Tagtalk.ai, believes that the role of content and engagement in out-of-home and digital display media has evolved dramatically to cater to a demographic deeply immersed in digital devices. So brands need to acknowledge this and accordingly strategise their communication.
Capital Group is Event Partner for in-person India Talks OOH conference in Mumbai on Jan 18
In OOH Solutions By M4G Bureau - December 13, 2021
According to Santosh Smith, Director, Capital Group, the India Talks conference is a much needed opportunity for the OOH industry to explore ways of getting back on the growth track.
Airtel’s new campaign to reinforce brand popularity
In OOH News By M4G Bureau - June 08, 2021
The campaign, conceived by Taproot Dentsu, highlights TRAI data, according to which, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021.
OOH to take longer turnaround time, says CRISIL report
In Research By M4G Bureau - February 26, 2021
According to the report, the media and entertainment revenue will rebound 27% next fiscal with strong balance sheets and liquidity expected to help credit profiles of larger players
DOOH market in Europe to grow at 12% CAGR during 2021-’28
In Research By M4G Bureau - February 15, 2021
According to Data Bridge Market Research the market is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as a major factor for the growth of the market
OOH to be back in growth mode, says dentsu global report
In Research By Bhawana Anand - February 10, 2021
With the recovery of auto and passenger traffic, OOH ad spend is expected to recover at 14.9% growth in 2021, according to the report
AAI signs agreement with Adani Group for 3 airports
In OOH News By M4G Bureau - January 25, 2021
The Adani Group will operate, manage and develop the airports for the next 50 years, in accordance with the terms and conditions specified in the Concession Agreements
TOMI launches mask detection function and reactivates pedestrians’ detection and counting feature
In Digital OOH By M4G Bureau - January 22, 2021
In addition to the new feature, TOMI displays advising messages according to the number of people detected
UK OOH to grow by 31% in 2021: GroupM report
In Research By M4G Bureau - December 03, 2020
According to the report, much of the losses should be regained next year and digital formats, currently comprising 60% of the medium’s activity, will continue growing next year and beyond
Delhi metro footfall shoots up in second month of reopening
In OOH News By M4G Bureau - November 10, 2020
According to DMRC figures, the line utilisation in September was 6.8 lakh/day which increased to 12.2 lakh/day in October