W recently unveiled a festive paradox, a brand new entry in the fashion vocabulary, #UnEthnicals tonality was aesthetically translated through unique display styles in and around all the stores.
Marks & Spencer’s winter window brings alive the festive season’s gifting ideas.
Max Fashion, part of the Dubai-based Landmark Group, recently dedicated its window displays at its stores across the country to Star Wars, in order to promote the merchandise of the blockbuster movie released recently.
Promoting ‘The Perfect Shirt’, the window display at a few Louis Philippe stores created an exquisite deconstructed shirt concept, where props highlights a blend of fine fabrics, unparalleled craftsmanship and unmatched detailing that go into an LP shirt.
Showcasing the ORRA Crown Star range of diamond jewellery, the night sky display with silvery glitters against a jet black background seamlessly highlighting ORRA diamonds as stars that one can wear.
A larger-than-life suit installation by custom clothing brand Creyate attracted the passersby at Phoenix MarketCity, Bangalore which also tempted them to take pictures to post on FB, where first 10 lucky winners got a customized shirt from the brand.
Titled as #DenimFever, the window displays the SS’16 denim collection incorporating various styles, washes, effects and detailing.
Multi-brand major The Collective’s store at Ambience Mall, Vasant Kunj weaves a denim story through its season-to-season window with a single installation.
As a quick yet cool way to usher the summer of 2016, Central created a scenic tropical window display at their flagship store in JP Nagar, Bangalore. Here, the ‘pineapple’ took centre stage and asked its onlookers to stay cool, stand tall yet sweet on the inside this season.
Zoya, the exquisite diamond jewellery boutique from the house of Titan, recently created stunning visual merchandising displays that capture the soul of three exquisite collections - Lace, Awadh and Designer Wedding Collection. The displays turn to stories, portraying the artistic interpretation of each collection.
Nautica launched its Spring 2016 window across India with a colour scheme of white, red, black and navy. The window is a prelude to the brand’s new global concept store design under which they will open their first store this month.
Shoppers Stop unveiled its signature environmentally friendly SALE window this season with a new age obsession twist in synch with its marketing campaign.