Parx, the premium casual lifestyle menswear brand, recently unveiled its latest range called CUBA, and created a Cuban themed window display to promote the range. Visual Citi, a leading visual solutions provider that offers displays, print media, signage and fixtures to the retail industry, was roped in to create this window display campaign for Parx stores across India. The roll-out included props for the stores as well as shelf-talkers and A4 standees.
India’s leading fashion retailer, Lifestyle from The Landmark Group, unveiled an in-store campaign to highlight its ‘street style’ range for Spring 2017. The merchandise range takes on the athleisure look, that is inspired by casual carefree dressing which is fitness inspired. #ownthestreet campaign came alive through its creative windows and in-store clusters.
LKS Fashion House, a leading retailer in Tamil Nadu and Sri Lanka, recently unveiled vibrant summer window campaigns inspired by the elements of the Colonial influence in India. Created by Design Palette, the windows bring in the summer hues like an art installation that matched the brand’s logo too!
W recently unveiled a festive paradox, a brand new entry in the fashion vocabulary, #UnEthnicals tonality was aesthetically translated through unique display styles in and around all the stores.
Marks & Spencer’s winter window brings alive the festive season’s gifting ideas.
Max Fashion, part of the Dubai-based Landmark Group, recently dedicated its window displays at its stores across the country to Star Wars, in order to promote the merchandise of the blockbuster movie released recently.
Promoting ‘The Perfect Shirt’, the window display at a few Louis Philippe stores created an exquisite deconstructed shirt concept, where props highlights a blend of fine fabrics, unparalleled craftsmanship and unmatched detailing that go into an LP shirt.
Showcasing the ORRA Crown Star range of diamond jewellery, the night sky display with silvery glitters against a jet black background seamlessly highlighting ORRA diamonds as stars that one can wear.
A larger-than-life suit installation by custom clothing brand Creyate attracted the passersby at Phoenix MarketCity, Bangalore which also tempted them to take pictures to post on FB, where first 10 lucky winners got a customized shirt from the brand.
Titled as #DenimFever, the window displays the SS’16 denim collection incorporating various styles, washes, effects and detailing.
Multi-brand major The Collective’s store at Ambience Mall, Vasant Kunj weaves a denim story through its season-to-season window with a single installation.
As a quick yet cool way to usher the summer of 2016, Central created a scenic tropical window display at their flagship store in JP Nagar, Bangalore. Here, the ‘pineapple’ took centre stage and asked its onlookers to stay cool, stand tall yet sweet on the inside this season.