Advertisement
  • Managing Touchpoint Revolution

    The Touchpoint revolution that we see today is not just defined by the proliferation of digital touchpoints, but it is the change in dynamics of this ecosystem that requires a totally new way of looki... read on...

  • Key Retail Trends of 2017 & how they can...

    Each market behaves differently, we are all at different levels of development and market evolution. Here let us take a look at the key retail trends of 2017 and how they stand in the Indian context. read on...

  • “Emotion – The Future of Competitiv...

    Shifting the focus of marketing to building emotional relationships will allow brands to develop what may be the only remaining long-term competitive advantage, owning your consumers’ and shoppers... read on...