Sparkles utility gift store unveils in New Alipore Mall Kolkata

by Nabamita Chatterjee | May 3, 2017

After consolidating the offline retail model, the brand will be looking at providing an omni-channel experience to the customers by rolling out the products in the e-commerce platforms.

‘Sparkles’ a specialty and utility concept gift store recently opened their doors at the 1st floor of New Alipore Mall, at the heart of South Kolkata. Gifting being a very emotional culture of any society, it always has some special feeling associated with each one of us and the gift item does reflect the persona of the individual. This particular store has a plethora of gift items that can not only adorn your shelves but can also come in handy in your day to day life.

“Right from Children’s toys, books and puzzles to baking tools and bread baskets, from classy cigarette cases to professional organizers, at ‘Sparkles’, you can get stylish utility products of all kinds and for all age groups. The prices of the products too are quite affordable and you will never have to think twice about the budget when you want to buy something that has taken your fancy. At Sparkles you will also find a range of themed Helium Balloons that can give your party a whole new dimension. We can also deliver tastefully designed balloon bouquets to your doorstep; you just have to call us and place the order. Not just Balloons, you can always count on Sparkles to deliver the choicest products at your doorstep; you just have to select the product from our catalogue and place the order”, shares Mr. Sidhartha Kar and Mrs. Priyanka Kar as this specialty store is the brain child of the duo.

With Sparkles in the New Alipore Mall, the store is targeted at catering to the informed urbane locale of Kolkata coming from Section B and A group who are always in the lookout for some innovative gift items. The New Alipore Mall, popularly known as NAM has been developed in a manner that it can accommodate several vanilla shops and can give customers a shopping experience equivalent to that of shopping in Bangkok, Malaysia etc. where this concept is very popular. The property is further being developed to accommodate a huge food court, some anchor shops, a multiplex and more.
The owners hope that Sparkles will stand out in the area as a truly multi-specialty gift store that has something to please every individual.  “With the rapid evolution in the retail market we will be also looking at providing an omni-channel experience to the customers by rolling out the products in the e-commerce platforms after tasting the brick n mortar retail model. Also with the development in the mall with new food court coming in we will be looking at opening up a kid’s zone here,” adds Priyanka Kar. 

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