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Puma ties-up with ShopX to scale retail footprint in Tier II cities

By Nabamita Chatterjee | Vjmedia Works | April 21, 2017

The tie-up will help Puma establish its presence in more than 1500 retail outlets in the tier II markets of the country.

Puma, one of world’s leading sports brand announced its strategic tie-up with ShopX, one of the fastest growing digital offline platform that powers retailers in India. Puma will leverage ShopX’s digital offline model and federated architecture to scale up its footwear business across the tier II market in India.


India is one of the highest footwear consumption market in the world. However, sports footwear usage is still perceived with an aspirational outlook. Ever since its launch in 2006, Puma has reaped significant market share in sports footwear category and emerged as one of the top international brands in India. However, tier II markets largely remain an untapped segment. ShopX has built logistics efficiency through its "LMDN" last mile delivery network. This will result in highly RoI driven retailer outreach for Puma. On the other hand, Direct Brand Partnerships through ShopX’s platform will help retailers get access to the entire range of Puma’s sports footwear category.


Commenting on this new development Amit Sharma, CEO and Co-Founder of ShopX said, “Within a short span of time, Puma has established a strong fan-base and higher aspirational value in Indian market. With its unique footwear range of international standards, Puma has been one of the most sought after aspirational footwear brand amongst Indian youth. Puma’s brand pull, popularity, wide range of products, competitive pricing along with our wide and relevant distribution base should work as catalysts in making this partnership a success.”


ShopX has empowered 45,000 Retail Partners across 230 towns in 10 states; serving more than 3 million customers, The company aims to provide the 600-million middle-income population in India  access to digital commerce through its Retailer Partners.

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