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Godrej Consumer Products to take Good Knight brand to Africa

By Nabamita Chatterjee | Vjmedia Works | February 09, 2017

The company also expects a strong growth for its household insecticides business in India and Indonesia.

Godrej Consumer Products Ltd. is looking to take its most popular mosquito repellent brand, Good Knight to Africa, to upgrade up its presence in the home care segment.


Godrej Consumer Products majorly sells goods across hair, personal and home care, and household insecticide segments in 14 African countries. The company also expects a strong growth for its household insecticides business in India and Indonesia.


Commenting on the financial performance of 3Q FY 2017, Mr. Adi Godrej, Chairman, GCPL, said, “Despite a tough operating environment, we continued to deliver ahead-of-the-market profitable growth. Our 3QFY17 consolidated constant currency sales increased 12% and constant currency EBITDA increased 17%. We continue to deliver EBITDA growth ahead of sales growth, despite a strong base from the previous year. In India, while demonetisation has resulted in some near-term disruptions, we have outperformed the overall market with secondary sales growth of 2% during the quarter. Our go to market approach has been resilient and dynamic. We have been disciplined in our execution and have worked closely with our trade and retail partners to deal with the situation. We have also invested competitively in brand building and innovations. Through our focus on operating efficiencies and judicious cost management, our EBITDA, too, has increased by 15%. Our International business, too, performed well with revenue growth of 28% and EBITDA growth of 19%, in constant currency terms, led by continued strong performance in Africa. Going forward, remonetisation should result in growth normalising in India over the next few months. In FY18, implementation of the GST will provide strong momentum for a much better economic environment and stronger consumer demand. We are relentlessly focusing on our strategy and continuing to invest in building a sustainable platform for the future. At the same time, we are driving our core to full potential, ensuring execution excellence and building on our agile and high performance culture.”

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