Dressing Up For The Future

The Indian Fashion Industry has seen remarkable transformation with the arrival of global brands, e-commerce and the Indian brands upgrading their offerings and preposition. Fashion has been democratized with the growth of its availability across channels simultaneously. Global fashion trends are available to Indian consumers without a lag and this has impacted how retail environments look. Presenting fashion on stylised mannequin displays have become the new normal! The gap between fashion display in international markets and in India have narrowed considerably. What are the brands and retailers in the Indian market doing to attain these new benchmarks? What is the mannequin industry doing to bridge the gap for this new demand for quality and styling?

VM&RD takes a close look at the Indian mannequin industry after chatting with some of the stake holders, the brands & retailers and the solution providers. Following are excerpts of our conversations from both sides of the table that bring to light the trends in demand, products and service expectations across over 5000 stores that use about 70,000 mannequins.

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