India gets The Body Shop's first Asia Fit Store concept in Gurgaon

Juxtaposing its 10th anniversary in India, naturally-inspired global beauty brand The Body Shop unveils a new store design concept at its 'ASIA FIT STORE', Galleria Market, Gurugram. The store depicts the splendor of nature through its ambience and opulence. With this store, the brand offers a heightened personalized customer experience through unique display of products and experiential zone which ensures to uplift the sensorial experience of any customer.
 
The Body Shop Asia Fit Store in India is the third store in the world after Japan and Singapore to showcase new design elements that help create a more inviting ambience for consumers. Wood furniture made from FSC - certified timber in natural oak finish and a warmer colour palette accompany a “hanging garden” ceiling raft which brings consumers back to the brand's roots.
 
“The Body Shop India's first Asia Fit Store is a wonderful way to bring our commitment to life for our customers. We have always been recognised for the positive values we embody, so we've increased the spotlight on our iconic products as well as the fine ingredients and communities we work with,” a spokesperson from the brand commented.
 
Celebrating 40 years of conducting business as a force for good, The Body Shop has globally launched its Enrich Not Exploit™ Commitment, which is the beginning of their aim to be the world's most ethical and truly sustainable global business. The Commitment underpins all aspects of The Body Shop's business and comprises 14 measurable targets to meet by 2020, under three key pillars – Enrich our People, Enrich our Planet and Enrich our Products.
 
“Through these targets we are strengthening our Community Trade programme through which we trade fairly with farmers and suppliers, and involving customers in our campaign to protect and restore bio-diversity all over the world,” the spokesperson added.