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Global Desi launches its 100th store in Bengaluru

Vjmedia Works | June 27, 2016

Opening up its 100th outlet at Bengaluru's Orient Gateway Mall, Global Desi is all set to extend its retail footprint to tier-II and tier-III cities.

Global Desi, the India-inspired young, boho-chic brand, just crossed a new milestone in the company's history by opening its 100th store at Bengaluru's Orient Gateway Mall.

Established in the year 2008 in Mumbai, Global Desi was an instant success with the customers, so much so that the brand made its international debut in Mauritius within 3 years of its inception. Today, the brand is retailed through over 300 points of sale which include exclusive brand outlets as well as large format stores across 82 cities.

Commenting on this occasion, Sangita Rohira, COO-Global Desi said, "It was only 8 years ago that Global Desi opened its very first store and to announce today's milestone of opening our 100th store testifies to the continued power of our brand, strength of the team and the loyalty of customers; which are all leading forces behind the growth of the brand”.

Further commenting on this milestone, Bijit Nair, President -Retail, House of Anita Dongre, says, "Global Desi's 100th store opening is symbolic of the brands' meticulous and strategic growth approach. With a robust network of 100 stores, the brand has established a strong retail presence in 82 cities for the ever discerning woman consumers. This fiscal, we would further strengthen our footprint in tier 2 and 3 markets with the addition of new doors in top 100 cities.”

Global Desi is pre-dominantly an India-inspired brand that delves deep into our rich heritage of colors, textures and prints, and combines them to offer global trends with Indian aesthetics to fashion savvy women across the world.

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