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Forever 21 launches two stores in Bengaluru

By Chanda Kumar | Vjmedia Works | April 29, 2016

Opened at VR Mall and Orion Mall at Brigade Gateway Enclave, the two new stores offer customers a vibrant selection of merchandise from apparel, accessories, shoes, handbags and make-up essentials, for the fashionistas of the city.

Trendy and affordable US based apparel and accessory brand, Forever 21 unveiled two new stores in Bengaluru. Opened at VR Mall and Orion Mall at Brigade Gateway Enclave, the two new stores offer customers a vibrant selection of merchandise from apparel, accessories, shoes, handbags and make-up essentials, for the fashionistas of the city.

Creating a buzz about opening two stores on the same day, Forever 21 organised a Fashion Marathon, F21 #FUNATHALON, a fun 1.5km run with a start off with Bollywood celebrities Ileana D'cruz and Aditya Roy Kapur, who were at the inauguration of the stores.

"It gives me immense pleasure to showcase two new stores of Forever 21 in Bangalore. We look forward to bringing in the latest fashion from the International fashion circuit to the city in the most unique way through a fun fashion marathon,” says Abhinav Zutshi, Business Head-India, Forever 21.


The new stores are spread over 14,000 sq ft (Orion Mall) and 10,000 sq. ft (VR Mall) respectively where one will find the best of summer spring trends here this season.  

Speaking about the brand's retail footprint in India, Abhinav comments, "For us, it is all about getting the right location, size of the store and rights brands in the same vicinity, which attracts our TG. We also don't like to just open a store, but create an event out of it and excite our young customers.”

Recently, the brand has entered into an exclusively partnership with Myntra to expand their online presence.
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