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'The Leather Boutique' unveils its outlet at Indiranagar in Bangalore

By Nabamita Chatterjee | Vjmedia Works | March 30, 2016

A balanced blend of stainless steel, wood, leather and acrylic gave the space a chic yet bold look.

'The Leather Boutique' recently unveiled its store at Indiranagar, Bangalore offering a wide selection of pure leather goods including jackets, handbags, office bags, wallets and other accessories. The brand primarily targets an upwardly mobile, well–travelled 30+ man/woman.

The store interiors having a minimalist yet chic decor has been executed by NickelXD and is spread over approx.1700 sq. ft. area over a single level.

Zeshan Rahaman, Founder & CEO of The Leather Boutique shares with VMRD, "We wanted our store to be open and airy, with minimalist and chic interiors. As a brand we have strong vintage leanings and our new store has an old school retro vibe to tie in with this. We had heard good things about Nickelxd and their retail concepts and wanted to marry their industrial design concept with a euro-vintage feel.”

Grey floors, dark exposed ceilings, white textured walls and old school display concepts with hanging chains and wooden benches all adds to the setting of TLB

On designing TLB, Nikhil Baveja, Head Designer, NickelXD opines, "Nickelxd was given an existing space which was an office space. It was quite challenging as at a first glance the space looked extremely cramped up with many pillars and walls. We had to open up the space creatively to maximize it to its best potential as a retail space. We created a space that blended with the product line and ensured that the experience that the customer felt complimented the merchandise. The façade of the building has been modified by enlarging the windows and creating a unique window display for the store. We also gave prominence to the space by providing a high end awning and product visuals strategically placed on either corners of the building. The main signage is a bright backlit board placed at the entrance that is prominent and clearly visible.”

Several special elements has been created for the store, like the back-wall to the cash counter has several protruding cubes which have the acronym "TLB" on it, and according to Nikhil this cuboids' wall signifies the brand standing out from the rest of the other competitors in the market. Also a "Hot-spot” has been created in the central area as a place to showcase the new product range and simple raw wooden stools has been used of different heights which enhanced the visibility of these products.  The pillars/columns has been used as an accessory space. "The combination of glass and stainless steel gave it a lightness that helped display the accessories and make them more accessible from all sides and its close proximity to the cash-counter also enable impulse buying” shares Nikhil.

On a concluding note Zeshan shares, "The customers love the space in the new store and the amount of natural light. The products have been displayed evenly across the space ensuring there is no clutter. The muted colours allow the richness of our products to stand out and this juxtaposition has been great in promoting the image of the brand. This allows a customer to focus on any particular product without any discomfort/distraction. The store has seen increased footfall and higher conversion. We may take this store concept to other cities in the coming future, as company owned stores or through franchise model.

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