Soch launches its new store in Chennai

Enthused by the business that the brand has been able to earn from five other outlets in the city, ethnic wear brand Soch recently launched a new store in Pondi Bazar, Chennai to cater to the customers' demand in the region. Spread over 2590 sq ft, the store is conceptualized by the brand's in-house team that exudes the sophistication of the brand.

Speaking on the occasion of the store launch, Vinay Chatlani, MD and CEO - Soch said, "We are very delighted to open our new store in Pondi Bazaar which makes it a total of six Soch outlets in the city. The response we received from the time we opened our stores in city has been remarkable and that prompted us to open another store here.”

Since its inception in Bangalore, which dates back to 2005, the brand has created a wide network of 54 outlets over 17 cities in the country.