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EnSoie unveils its concept store at Platinum Mall, Kolkata

By Nabamita Chatterjee | Vjmedia Works | April 20, 2015

The store offers apparel for men and women, accessories and home decor products. EnSoie also plans to open its store in Delhi, Mumbai and Bangalore soon.

EnSoie, a brand known for authentic and artistic creations since 1894 and located in cities like Zurich and Los Angeles recently unveiled their store in Kolkata at the Platinum Mall on Elgin Road. This international brand has been introduced in India by EnSoie's long time partner, producer and friend Surendra Joshi and his family. The Kolkata business will be run by Joshi's daughters Priyanka and Radhika and his son Sudarshan.
 
Speaking on the concept of the 2,700 sq.ft. store, Priyanka Joshi  on behalf of the EnSoie-Kolkata said, "The concept started with this thought of making goods with pure silk, thus mostly one will find silk based apparel items here. The store has been designed by a famous German architect and has a very authentic charm. The cloud lights on the ceilings give it a warmness that one looks for while shopping.”

The brand showcases western and Indian apparels, leather and fabric bags, lifestyle products, scarves, shawls, foulards, ceramics(hand painted and gold plated), silver and gold jewellery. EnSoie also offers pure 9 carat gold and 14 carat gold plated silver jewellery in their showcase.

"EnSoie Kolkata also houses my label Ornaete which deals in Indian bridal and couture with western assembles. It has been a good collaboration between EnSoie-Zurich and us. Our products are mainly handmade and offers mélange of culture on all the categories. The materials used are skin friendly, non-allergic and 100% free of harmful substances such as lead,” designer Radhika Joshi said.
 
Talking about the expansion of the brand, Radhika Joshi said, "We plan to open store in Delhi, Mumbai and Bangalore soon.”

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