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Bharat Bambawale, Vineet Gautam to speak at In-Store Asia 2015 Conference

By VJ Media Bureau | Vjmedia Works | January 29, 2015

Bharat Bambawale, Founder & Principal, Bharat Bambawale & Associates, and Vineet Gautam, Country Head, Bestseller India, will share their perspectives on this dynamic subject while addressing the session on'Understanding Indian Consumers In The Social Media Era' on Day 2 of In-Store Asia 2015

Retail consumer behaviour is changing rapidly in an'always-on' environment, spurred by widespread use of social media. Social media has not only raised consumer awareness of brands and products but there is also greater information sharing between disparate groups that poses new challenges to brand marketers and retailers.

Bharat Bambawale, Founder & Principal, Bharat Bambawale & Associates, and Vineet Gautam, Country Head, Bestseller India, will share their perspectives on this dynamic subject while addressing the session on'Understanding Indian Consumers In The Social Media Era' on Day 2 of In-Store Asia 2015, being organised at the Bombay Exhibition Centre in Mumbai during February 5-7, 2015.

Bharat Bambawale is a leading brand expert. He passionately believes in the power of brands to change the world and tirelessly evangelises the transformational role brands can play in the next wave of Indian business.

In 30 years in marketing and advertising, Bambawale has been central to the success of many a national, regional and global brand. He has been business leader on a variety of Unilever brands at marketing services companies Lowe Asia Pacific and JWT Worldwide for 18 years based in Dubai, Bangkok and London.

Among several recent India-based achievements Bambawale, as Global Brand Director of Airtel, orchestrated the resurgence of the Airtel through industry-leading work such as extending the breakthrough Har Friend Zaroori campaign and creating the iconic Jo Mera Hai Wo Tera Hai.

Through BB&A, Bambawale provides strategic consulting to business owners looking to transform their brands' destinies in India and globally, helping them navigate the often-choppy waters of change to create short, medium and long-term brand value and inspiring new direction for the future.

Vineet Gautam's career has been characterised by inspiring accomplishments. A retail virtuoso, he spearheads Bestseller India, a leading Danish clothing company which operates largely throughout Europe, the Middle East, Asia and Canada. In India, Bestseller is present under the brand names: Jack & Jones, ONLY, & Vero Moda.

He augments his current designation with his expertise in retail industry, fashion retail background and education. Gautam joined Bestseller in January 2010 and is leading the business and strategy for the brand in India. The fashion retail industry is competitive and a place to display strength and power complemented with understanding and foresight, qualities which Gautam excels at. His forte includes operations from Marketing to Brand Management to Business development. In a span of 5 years Gautam's vision for making Bestseller Brands the fastest going brands in India has come through.

Prior to assuming his current role, Gautam led the team at United Colors of Benetton and handled retail and business development for all brands under UCB. He also headed Retail vertical for Idea Cellular where he had implemented the complete retail strategy for the telecom giant. He has also worked for Wills Lifestyle as Operations Manager, Café Coffee Day, Domino's Pizza and Nirula's.

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