Dream Theatre ties up with Brandon Company for Arsenal Football Club merchandise in India

Mumbai-based Dream Theatre Pvt. Ltd has confirmed their tie-up with Brandon Company, an affiliate concern of Puma. Dream Theatre will be partnering with Brandon to produce Arsenal Football Club merchandise for India.
                                                        
Arsenal Football Club and Puma's new partnership sees the sports apparel brand becoming the new official kit partner of the Gunners from the 2014/15 season. In addition to producing the playing and training kit for all Arsenal teams, Puma has acquired wide-ranging licensing rights to develop other Arsenal branded merchandise on a global basis through their subsidiaries including Brandon, Cobra Puma Golf, Wheat Accessories and Dobotex. The Puma group companies will produce a range of goods including apparel, back-to-school, sporting goods and many gifts & souvenirs for the Gunners Puma and Brandon will help grow the existing range of official Arsenal merchandise and provide the supporters with a host of new and exciting product.

"We are very excited to partner with Brandon on Arsenal Football Club merchandise for India. The Gunners have a strong following in India and we hope to build a sustainable program that delights the fans,” said Jiggy George, Founder & CEO of Dream Theatre.

The association with Brandon is to develop Arsenal merchandise across categories such as apparel, sleepwear, loungewear, and kids wear, back to school supplies, bags and sporting goods. The licensed merchandise's will be available at leading retail chain stores, department stores along with popular e-commerce portals.