Q1 2019 sees UK OOH grow by 6.8% y-o-y
By M4G Bureau - May 28, 2019
The report by PwC shows OOH continuing to grow at a faster rate compared to previous quarters, posting a 3.1% growth and DOOH growing at 10.9%
Outsmart has announced that the UK Out of Home revenues reported for the quarter January to March 2019 saw the total market grow by 6.8% year-on-year from £267 million in Q1 2018 to £285 million in Q1 2019.
The report, conducted by PwC, reveals that classic Out of Home continues to grow at a faster rate than previous quarters, with growth of 3.1%, and Digital Out of Home saw growth of 10.9%. Digital share of total Q1 revenue was 49%, a slight decline from 53% seen in Q4 2018, in line with seasonal trends.
New data from Route demonstrates that the increased number of digital screens means digital generates 36% more impact than it did 12 months ago. This means that over 1 billion impacts are now seen through digital out of home each week.
Justin Cochrane, Chair of Outsmart said, "The continued growth in Out of Home is a reflection of the trust advertisers have in the medium and its unparalleled effectiveness."