Research
OOH projected to grow at 30%-100% in H2: Pitch Madison Report
By M4G Bureau - August 19, 2020
The Pitch Madison Report H1 2020 cites that OOH experienced (-)55% degrowth, from Rs 3,495 cr in H1 2019 to Rs 761 cr in H1 2020; projected growth rate for FY2020 stands at (-)35% - (-)50%.
US pDOOH ad spending will double in 2020, but remains experimental
By M4G Bureau - August 18, 2020
The e-marketer report states that programmatic DOOH ad spending is starting to grow, but from a small base
Brands need to deliver right messages & experiences to customers to drive recovery: Kantar
By M4G Bureau - August 13, 2020
Wave 7 of Kantar’s Covid19 Barometer shows that consumer demands brands to be an example and guide the change observed because of the pandemic
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
By Rajiv Raghunath - August 04, 2020
Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities
'Restrictions will be the new freedom in malls & cinemas for people', says mcgarrybowen India report
By M4G Bureau - August 04, 2020
Predicting the behaviour of human beings when lockdown is rolled back, the creative agency launches ‘The New Darwinism’ report
Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report
By M4G Bureau - July 29, 2020
The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers
Zenith forecasts 16% growth for OOH & 65% growth for cinema by 2022
By M4G Bureau - July 29, 2020
Out-of-home and cinema growth will be stronger as they compensate for much greater declines this year, states report
Non-metros expected to lead towards recovery faster than metro markets: EY Survey
By M4G Bureau - July 24, 2020
However, OOH media consumption will take longer duration to come in terms of pre-COVID scenario
TV news, OTT content top entertainment preference scale: OMG
By Rajiv Raghunath - July 23, 2020
TV, OTT audience growth point to potentials for OOH campaigns from category brands
68% travellers feel air travel is the safest mode of transportation, says IndiGO survey
By M4G Bureau - July 17, 2020
It shows that health and safety are their priorities when travelling amidst Covid19 pandemic
