Sunday, September 22, 2019

Advertisement

Research

India's ad revenues to grow at +12.6% CAGR: Magna forecast
India's ad revenues to grow at +12.6% CAGR: Magna forecast

By M4G Bureau - July 27, 2017

OOH will grow at +12% in 2017. Technology integration will increase effectiveness and help DOOH to drive ad spends.

Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast
Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast

By M4G Bureau - July 27, 2017

Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.

Can the Elephant befriend the Dragon?
Can the Elephant befriend the Dragon?

By M4G Bureau - July 11, 2017

More than 50% of OOH media in China comprises digital (LED) displays. And these come in all formats, sizes and shapes.

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement
Magazine Subscription