Research
20% of top OOH spenders are tech, D2C cos: OAAA report
By M4G Bureau - December 21, 2020
The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter
MMA-GroupM report offers post-Covid market reckoner
By M4G Bureau - December 17, 2020
MMA in association with GroupM released its report ‘Modern Marketer Reckoner’ which highlights the consumer shifts that have happened in 2020 and indicates the way ahead for marketers to ride the digital wave
Global ad spend rebound likely in 2021, says report
By M4G Bureau - December 09, 2020
MAGNA’s global advertising market place report spells positive forecast for the advertising and marketing industry, driven by expected economic recovery and COVID vaccination
Advertising weathered 2020 storm relatively well: GroupM report
By M4G Bureau - December 07, 2020
Outdoor advertising is estimated to decline by 31% during 2020, including DOOH media; Next year would see a partial rebound, with 18% growth
Rural markets likely to recover faster than urban: Kantar and GroupM report
By M4G Bureau - December 04, 2020
The report says that despite the differential impact of Covid19 across India, consumers in rural parts look more confident of a rapid recovery in the economy
UK OOH to grow by 31% in 2021: GroupM report
By M4G Bureau - December 03, 2020
According to the report, much of the losses should be regained next year and digital formats, currently comprising 60% of the medium’s activity, will continue growing next year and beyond
OOH set to become 2nd fastest growing medium in 2021, says WARC Global report
By M4G Bureau - December 02, 2020
Highlighting the aftermath of the pandemic, the report states that the Global ad market will take years to recover from COVID-19
Outdoor advertising market size to grow $8.55 billion despite recession: Technavio report
By M4G Bureau - November 30, 2020
As per the report, billboard is still considered an effective medium for ad campaigns due to their widespread distribution; Decline of print and TV ads is driving vendors to invest in various technologies
OOH is the most trustworthy and relevant medium in US: Vistar Media & MFour research
By M4G Bureau - November 25, 2020
58% of respondents indicated that they are very likely to believe messaging in OOH advertisements, followed by TV (55%) and social media (44%)
‘Global OOH market is set to back bounce in 2021’ says PWC Global report
By M4G Bureau - November 20, 2020
DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19
