Monday, September 16, 2019

Advertisement

Research

Globally, apart from Digital, OOH is the only medium growing: GroupM study
Globally, apart from Digital, OOH is the only medium growing: GroupM study

By M4G Bureau - December 05, 2017

The report states that OOH’s share of ad pie has increased from 6.1% in 2016 to 6.2% in 2017 and 6.3% in 2018 – the highest since 1993; the Indian market is positively impacted by urbanisation and rising wages resulting in strong consumer growth in financial, durables, services and retail sectors

Zenith adex report pegs OOH growth at 5% in 2018
Zenith adex report pegs OOH growth at 5% in 2018

By M4G Bureau - December 04, 2017

Internet advertising to grow at 20.4%; growth rate for television is pegged at 9% while newspapers will grow at 5%. Radio will grow at 10%, while cinema like OOH will grow at 5%

Small OOH formats ideal for FMCG brands to connect with mid-segment market
Small OOH formats ideal for FMCG brands to connect with mid-segment market

By M4G Bureau - November 30, 2017

A South African media group cites the compelling opportunity for FMCG brands to reach out to the lower income group in the country that account for 42% of all spends in the country by using small format OOH like BQS for advertising

OOH audience growth in Australia outstrips population growth
OOH audience growth in Australia outstrips population growth

By M4G Bureau - November 29, 2017

While other traditional media channels see their audiences fragment or decline, OOH’s audiences in Australia continue to grow. This is great news for advertisers who are looking to reach large audiences with their products and services

DOOH market expected to exceed more than US$ 5 Billion by 2022
DOOH market expected to exceed more than US$ 5 Billion by 2022

By M4G Bureau - November 15, 2017

Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow

TRA pens down list of India’s Most Attractive Brands
TRA pens down list of India’s Most Attractive Brands

By M4G Bureau - October 25, 2017

Samsung, LG, SONY, TATA and Honda take the top 5 positions in the list

APAC to see faster OOH growth via-a-vis developed markets: SpendEdge
APAC to see faster OOH growth via-a-vis developed markets: SpendEdge

By M4G Bureau - October 23, 2017

The procurement intelligence advisory firm advocates a service-based model to buyers that offers scope for value-based discounts due to the bundling of services, which can reduce the spending on individual service purchases

Magna predicts US full year OOH ad revenues to grow at +1.7%
Magna predicts US full year OOH ad revenues to grow at +1.7%

By M4G Bureau - September 26, 2017

The report predicts the outdoor revenue to touch $7.9bn

OOH is x4 more effective at driving to online
OOH is x4 more effective at driving to online

By M4G Bureau - September 21, 2017

A study released by Nielsen shows that OOH is the most effective offline medium in driving online activity. The study reveals that the medium delivers four times more online activity per ad dollar spent than TV, Radio and Print.

India's ad revenues to grow at +12.6% CAGR: Magna forecast
India's ad revenues to grow at +12.6% CAGR: Magna forecast

By M4G Bureau - July 27, 2017

OOH will grow at +12% in 2017. Technology integration will increase effectiveness and help DOOH to drive ad spends.

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement
Magazine Subscription