Tuesday, July 14, 2020

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Research

Consumer demand for non-essential, speciality goods depressed
Consumer demand for non-essential, speciality goods depressed

By Rajiv Raghunath - May 11, 2020

An OMG study conducted in association with YouGuv shows that consumers are postponing purchase of non-essential goods by 6 months

86% audience will notice OOH ads as much or more post lockdown, says Laqshya Media Group report
86% audience will notice OOH ads as much or more post lockdown, says Laqshya Media Group report

By M4G Bureau - April 24, 2020

An online study was conducted reaching 1104 respondents across the primary cities in India including the age group between 18 and 39, across genders and representing both NCCS A and B

How well do you know your client’s customer? The moot question for signage companies
How well do you know your client’s customer? The moot question for signage companies

By N Jayalakshmi - April 20, 2020

We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…

Publicis Groupe India launches report ‘Reboot To A New Normal’
Publicis Groupe India launches report ‘Reboot To A New Normal’

By M4G Bureau - April 16, 2020

Indian consumers are single-mindedly focusing on essential products, Immunity-boosting products and turning towards online purchases are a few key findings of the report

Media & Entertainment industry could have knock-on effect: says KPMG report
Media & Entertainment industry could have knock-on effect: says KPMG report

By M4G Bureau - April 14, 2020

Outdoor entertainment particularly in COVID-19 hotspots, will notice a lingering risk aversion even in the medium term.

Impact of COVID-19 on Global Ad Spend
Impact of COVID-19 on Global Ad Spend

By M4G Bureau - April 03, 2020

Pubmatic releases the decline in advertising with the constant spread of virus infection world-widely

In-Cinema advertising projected to reach INR 8 bn in 2020: FICCI-EY report
In-Cinema advertising projected to reach INR 8 bn in 2020: FICCI-EY report

By Bhawana Anand - April 01, 2020

The long-term advertising deals, customized solutions and on-ground activation campaigns are likely to boost the revenue

OOH to reach Rs 46bn level in 2022 from Rs 39.1bn in 2019: FICCI-EY M&E Report
OOH to reach Rs 46bn level in 2022 from Rs 39.1bn in 2019: FICCI-EY M&E Report

By Bhawana Anand - March 30, 2020

Traditional media accounted for 54% of total OOH revenues, transit 39%, DOOH 2%

GroupM estimates growth of 10.7% for Indian Ad market in 2020
GroupM estimates growth of 10.7% for Indian Ad market in 2020

By M4G Bureau - February 06, 2020

Even with an overall slowdown in the global economy Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020

UK’s DOOH up by 17% in 2019
UK’s DOOH up by 17% in 2019

By M4G Bureau - January 31, 2020

Total spending in 2020 is predicted to rise a further 5.2% to reach £26.1bn

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