Group M report ranks India as 3rd largest contributor in advertising
By M4G Bureau - December 05, 2018
Cinema & outdoor to continue to grow in the country as technology adoption improves ad visibility
OOH will contribute $2.52bn to overall ad-pie in 2018-2021
By M4G Bureau - December 04, 2018
India, part of Fast-track Asia, will be the 3rd contributing country followed by US & China in the global advertising expenditure
New Research Shows +23% Uplift in Brand Metrics with DOOH
By M4G Bureau - November 03, 2018
The 4th Space research highlights the significant impact when Full Motion Digital OOH is added to Social Media campaigns, OnDevice study reveals
'Contextual Advertising Industry to reach worth USD 125.79 billion in 2018'
By M4G Bureau - July 04, 2018
The growth of this market is driven by the increasing number of social media users, personalised marketing strategies and growing trend of mobile advertisement among others.