Friday, November 15, 2019

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Research

OOH to outperform traditional media: Magna Report
OOH to outperform traditional media: Magna Report

By M4G Bureau - June 24, 2019

Latest MAGNA report forecasts advertising revenues to grow for the tenth consecutive year in 2019 to reach $600bn

Why suburban railway passengers matter to brand marketers
Why suburban railway passengers matter to brand marketers

By Bhawana Anand - June 21, 2019

A study report by Vyoma Media throws up interesting insights and observations on the suburban railway travellers

Display panel market to reach USD 167.7 billion by 2024
Display panel market to reach USD 167.7 billion by 2024

By M4G Bureau - June 20, 2019

Growing adoption of OLED displays, rising government support and increasing investments toward new OLED and LCD panel manufacturing facilities are reportedly the major growth drivers for the display market

Q1 2019 sees UK OOH grow by 6.8% y-o-y
Q1 2019 sees UK OOH grow by 6.8% y-o-y

By M4G Bureau - May 28, 2019

The report by PwC shows OOH continuing to grow at a faster rate compared to previous quarters, posting a 3.1% growth and DOOH growing at 10.9%

Off-screen revenues from cinema advertising up  23.2% in 2018
Off-screen revenues from cinema advertising up 23.2% in 2018

By M4G Bureau - April 23, 2019

After a 1.5% decrease in 2017, off-screen revenues increased 23.2 % to $62,434,000 in 2018

DOOH Market expected to reach $ 8,393.30 mn by 2023
DOOH Market expected to reach $ 8,393.30 mn by 2023

By M4G Bureau - April 17, 2019

Factors that enabled impact DOOH growth include rapid digitisation, reduced cost and increasing online ad trend

Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report
Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report

By M4G Bureau - April 10, 2019

“Major tech brands are using big screens in the real world to direct consumers to the smaller screens from which they operate,” said OAAA’s CMO Stephen Freitas

OOH ad sales grew by +8.5% in US in 2018: Magna report
OOH ad sales grew by +8.5% in US in 2018: Magna report

By M4G Bureau - April 08, 2019

The report shows that OOH is the only linear media type to experience consistent organic revenue growth

Indian OOH industry grew by 8.8% in FY2018-19
Indian OOH industry grew by 8.8% in FY2018-19

By M4G Bureau - March 15, 2019

Organised retail sector key contributor to OOH revenue growth, according to EY-FICCI 2019 Media & Entertainment report 2019

Indian OOH will be Rs 48.5bn biz by 2021
Indian OOH will be Rs 48.5bn biz by 2021

By M4G Bureau - March 14, 2019

The EY FICCI Media & Entertainment 2019 report highlights the strident growth of transit media

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