Wednesday, March 20, 2019

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Research

OOH the only traditional medium to grow in 2018, says MAGNA report
OOH the only traditional medium to grow in 2018, says MAGNA report

By M4G Bureau - December 07, 2018

The MAGNA report on global advertising market trends says that DOOH NAR grew by +16% this year to reach $5.7 billion

Group M report ranks India as 3rd largest contributor in advertising
Group M report ranks India as 3rd largest contributor in advertising

By M4G Bureau - December 05, 2018

Cinema & outdoor to continue to grow in the country as technology adoption improves ad visibility

OOH will contribute $2.52bn to overall ad-pie in 2018-2021
OOH will contribute $2.52bn to overall ad-pie in 2018-2021

By M4G Bureau - December 04, 2018

India, part of Fast-track Asia, will be the 3rd contributing country followed by US & China in the global advertising expenditure

Global spends on DOOH to grow at 10.1% until 2021
Global spends on DOOH to grow at 10.1% until 2021

By M4G Bureau - November 26, 2018

Spending on traditional sites will start to decline from 2019 while spending on DOOH will continue to rise, according to a WARC report

UK’s OOH revenues up 7.3%  at £300 million
UK’s OOH revenues up 7.3% at £300 million

By M4G Bureau - November 17, 2018

For the first time this year, digital revenues account for 50% of total OOH revenues

New Research Shows +23% Uplift in Brand Metrics with DOOH
New Research Shows +23% Uplift in Brand Metrics with DOOH

By M4G Bureau - November 03, 2018

The 4th Space research highlights the significant impact when Full Motion Digital OOH is added to Social Media campaigns, OnDevice study reveals

OOH Industry to grow at 9.2% CAGR: KPMG Report
OOH Industry to grow at 9.2% CAGR: KPMG Report

By M4G Bureau - September 07, 2018

With consistent growth of 3-4% every year, the industry is pegged to reach at 49.7 billion by 2023

UK’s OOH revenue up 1.5% YOY
UK’s OOH revenue up 1.5% YOY

By M4G Bureau - August 22, 2018

The OOH industry remains resilient in Q2 2018; DOOH saw a revenue growth of 6.4%

Global DOOH industry to scale $5bn level by 2024
Global DOOH industry to scale $5bn level by 2024

By M4G Bureau - August 02, 2018

Factors like increased spending on Programmatic Advertising, Focus on Business Intelligence and Rising Market Competitiveness with drive the growth

‘OOH enjoying a renaissance in many markets’
‘OOH enjoying a renaissance in many markets’

By M4G Bureau - July 13, 2018

OOH is enjoying a major makeover as its newfound versatility, driven by data and digital, demands planners reconsider its role on their media plan

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