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Research

Q1 2019 sees UK OOH grow by 6.8% y-o-y
Q1 2019 sees UK OOH grow by 6.8% y-o-y

By M4G Bureau - May 28, 2019

The report by PwC shows OOH continuing to grow at a faster rate compared to previous quarters, posting a 3.1% growth and DOOH growing at 10.9%

Off-screen revenues from cinema advertising up  23.2% in 2018
Off-screen revenues from cinema advertising up 23.2% in 2018

By M4G Bureau - April 23, 2019

After a 1.5% decrease in 2017, off-screen revenues increased 23.2 % to $62,434,000 in 2018

DOOH Market expected to reach $ 8,393.30 mn by 2023
DOOH Market expected to reach $ 8,393.30 mn by 2023

By M4G Bureau - April 17, 2019

Factors that enabled impact DOOH growth include rapid digitisation, reduced cost and increasing online ad trend

Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report
Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report

By M4G Bureau - April 10, 2019

“Major tech brands are using big screens in the real world to direct consumers to the smaller screens from which they operate,” said OAAA’s CMO Stephen Freitas

OOH ad sales grew by +8.5% in US in 2018: Magna report
OOH ad sales grew by +8.5% in US in 2018: Magna report

By M4G Bureau - April 08, 2019

The report shows that OOH is the only linear media type to experience consistent organic revenue growth

Indian OOH industry grew by 8.8% in FY2018-19
Indian OOH industry grew by 8.8% in FY2018-19

By M4G Bureau - March 15, 2019

Organised retail sector key contributor to OOH revenue growth, according to EY-FICCI 2019 Media & Entertainment report 2019

Indian OOH will be Rs 48.5bn biz by 2021
Indian OOH will be Rs 48.5bn biz by 2021

By M4G Bureau - March 14, 2019

The EY FICCI Media & Entertainment 2019 report highlights the strident growth of transit media

UK OOH reports strong growth of 8.1% in Q4 of 2018
UK OOH reports strong growth of 8.1% in Q4 of 2018

By M4G Bureau - February 26, 2019

Digital accounted for 53% of the total Out of Home revenues, according to the report by trade body Outsmart

Outdoor LED display market to reach $22.4 bn by 2024
Outdoor LED display market to reach $22.4 bn by 2024

By M4G Bureau - February 20, 2019

Global Market Insights Inc.’s latest research says outdoor LED display market to be driven by growing demand for electronic billboards over printed billboards

‘Indian OOH to grow at 12%-15% in 2019’
‘Indian OOH to grow at 12%-15% in 2019’

By M4G Bureau - February 15, 2019

Data-led OOH, big marquee events, DOOH expansion and other key factors to drive OOH growth, forecasts Posterscope India

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