Thursday, July 09, 2020

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Research

'DOOH to grow with programmatic buying becoming new normal'
'DOOH to grow with programmatic buying becoming new normal'

By Bhawana Anand - June 12, 2020

GroupM’s report ‘Brand Safety’ mentions that DOOH as a medium will grow more advanced and complex as programmatic buying becomes more commonplace

How India travelled during lockdown?
How India travelled during lockdown?

By M4G Bureau - June 10, 2020

Google’s data on public movement shows the fluctuating footfall at different touchpoints amid the COVID19 of various states

OOH relevancy likely to grow as technologies reshape marketing
OOH relevancy likely to grow as technologies reshape marketing

By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

Global Digital Signage market to grow by projected US$10.3 Billion
Global Digital Signage market to grow by projected US$10.3 Billion

By M4G Bureau - June 02, 2020

The changing relationship between China and the rest of the world will influence competition and opportunities in the Digital Signage Systems market

‘The New Normal’ - A case of ‘Diffusion of Innovation’
‘The New Normal’ - A case of ‘Diffusion of Innovation’

By M4G Bureau - May 29, 2020

The ‘New Normal’ will emerge as segments of consumer economy resume daily living again, and take shape over a span of time says Feedback Insights report

Laqshya launches sequel report on Green and Orange districts opportunities
Laqshya launches sequel report on Green and Orange districts opportunities

By M4G Bureau - May 28, 2020

In this report, the agency has examined the organized industries functional in the orange and green districts across the country

“New opportunity in building a fresh start for Indian economy”, Laqshya Media report
“New opportunity in building a fresh start for Indian economy”, Laqshya Media report

By M4G Bureau - May 14, 2020

A total of 81% of the districts (600 in total) falling in Orange and Green categories should be able to quickly rebuild and even exceed their current GDP per capita, as per the report

Global ad budgets will be down 36% in the first half of 2020 says WFA report
Global ad budgets will be down 36% in the first half of 2020 says WFA report

By M4G Bureau - May 14, 2020

The WFA’s COVID-19 Response Tracker reveals that 89% of multinationals brands’ campaigns on halt and 52% of those companies surveyed are now holding back on ad spending for six months or longer

Train & Bus travelers more optimistic to start travel post COVID
Train & Bus travelers more optimistic to start travel post COVID

By M4G Bureau - May 12, 2020

IntrCity RailYatri’s survey says Hygiene, Sanitization and Social Distancing tops the priority list of travelers

Consumer demand for non-essential, speciality goods depressed
Consumer demand for non-essential, speciality goods depressed

By Rajiv Raghunath - May 11, 2020

An OMG study conducted in association with YouGuv shows that consumers are postponing purchase of non-essential goods by 6 months

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