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Research

India fastest growing ad market, says report
India fastest growing ad market, says report

By M4G Bureau - February 14, 2019

OOH share of ad spend estimated to be 4%

Global OOH LED display industry to reach $ 12.43bn by 2022
Global OOH LED display industry to reach $ 12.43bn by 2022

By M4G Bureau - February 08, 2019

The recent technological advancement in the electronic manufacturing sector coupled with development of novel products & techniques is going to lead the market

Tech-savvy OOH outperforms other traditional media
Tech-savvy OOH outperforms other traditional media

By M4G Bureau - February 01, 2019

A Magna report, among other findings, says that OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last ten years

Commuter purchases add up to 14% of UK’s online spends: Study
Commuter purchases add up to 14% of UK’s online spends: Study

By M4G Bureau - January 30, 2019

The research uncovered that 70% of commuters have made a purchase as a result of advertising seen on their journeys

OOH the only traditional medium to grow in 2018, says MAGNA report
OOH the only traditional medium to grow in 2018, says MAGNA report

By M4G Bureau - December 07, 2018

The MAGNA report on global advertising market trends says that DOOH NAR grew by +16% this year to reach $5.7 billion

Group M report ranks India as 3rd largest contributor in advertising
Group M report ranks India as 3rd largest contributor in advertising

By M4G Bureau - December 05, 2018

Cinema & outdoor to continue to grow in the country as technology adoption improves ad visibility

OOH will contribute $2.52bn to overall ad-pie in 2018-2021
OOH will contribute $2.52bn to overall ad-pie in 2018-2021

By M4G Bureau - December 04, 2018

India, part of Fast-track Asia, will be the 3rd contributing country followed by US & China in the global advertising expenditure

Global spends on DOOH to grow at 10.1% until 2021
Global spends on DOOH to grow at 10.1% until 2021

By M4G Bureau - November 26, 2018

Spending on traditional sites will start to decline from 2019 while spending on DOOH will continue to rise, according to a WARC report

UK’s OOH revenues up 7.3%  at £300 million
UK’s OOH revenues up 7.3% at £300 million

By M4G Bureau - November 17, 2018

For the first time this year, digital revenues account for 50% of total OOH revenues

New Research Shows +23% Uplift in Brand Metrics with DOOH
New Research Shows +23% Uplift in Brand Metrics with DOOH

By M4G Bureau - November 03, 2018

The 4th Space research highlights the significant impact when Full Motion Digital OOH is added to Social Media campaigns, OnDevice study reveals

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